Bottled Water - Israel

The Bottled Water market in Israel has been experiencing significant growth in recent years.

Customer preferences: One of the key reasons for this growth is the changing customer preferences towards healthier beverages. As consumers become more health-conscious, they are opting for bottled water as a healthier alternative to sugary drinks. This trend is not unique to Israel, as it can be seen worldwide. The increasing awareness about the benefits of staying hydrated and the convenience of bottled water have contributed to its popularity among consumers.

Trends in the market: In addition to health consciousness, there are several other trends that have contributed to the growth of the bottled water market in Israel. One of these trends is the rising popularity of flavored and functional water. Consumers are now looking for more variety and added benefits in their bottled water choices. This has led to the introduction of flavored water options, such as infused with fruits or herbs, and functional water options, such as electrolyte-enhanced or vitamin-enriched water. These variations cater to different consumer preferences and offer a wider range of choices in the market. Another trend in the market is the increasing focus on sustainability. With growing concerns about plastic waste and its impact on the environment, consumers are now seeking more sustainable packaging options. This has led to the introduction of eco-friendly packaging materials, such as biodegradable bottles or bottles made from recycled materials. Companies in the bottled water industry are also taking steps to reduce their carbon footprint by implementing more sustainable production and distribution practices.

Local special circumstances: Israel, being a country with a hot climate, has a high demand for bottled water. The need for hydration is particularly important in this region, which has limited freshwater resources. As a result, the bottled water market in Israel has a strong domestic demand, which is further fueled by tourism. The country attracts a large number of tourists every year, who also contribute to the growth of the market.

Underlying macroeconomic factors: The growing economy of Israel has also played a role in the development of the bottled water market. As the standard of living improves and disposable incomes increase, consumers have more purchasing power to spend on bottled water. This has created a favorable market environment for both domestic and international bottled water brands. In conclusion, the Bottled Water market in Israel has been growing due to changing customer preferences towards healthier beverages, the introduction of flavored and functional water options, the increasing focus on sustainability, the high demand for hydration in a hot climate, and the growing economy of the country. These factors have contributed to the overall development and expansion of the bottled water market in Israel.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.