Soft Drinks - Israel

The Soft Drinks market in Israel has been experiencing significant growth in recent years.

Customer preferences: Israeli consumers have shown a growing preference for healthier beverage options, which has led to an increased demand for natural and low-sugar soft drinks. This shift in consumer preferences can be attributed to a global trend towards healthier lifestyles and a greater awareness of the negative health impacts of sugary beverages. As a result, soft drink companies in Israel have been introducing new product lines that cater to these preferences, such as natural fruit juices, flavored water, and low-calorie sodas.

Trends in the market: One of the key trends in the Soft Drinks market in Israel is the rise of functional beverages. These are drinks that offer additional health benefits beyond hydration, such as enhanced energy, improved digestion, or immune support. Functional beverages have gained popularity among health-conscious consumers who are looking for beverages that can contribute to their overall well-being. Soft drink companies in Israel have responded to this trend by introducing a wide range of functional beverages, including probiotic drinks, vitamin-infused waters, and herbal teas. Another trend in the market is the growing popularity of premium soft drinks. Israeli consumers are increasingly willing to pay a premium price for soft drinks that offer unique flavors, high-quality ingredients, and a more sophisticated drinking experience. This trend can be attributed to the rising disposable income of Israeli consumers and their willingness to indulge in premium products. Soft drink companies in Israel have capitalized on this trend by launching premium soft drink brands and expanding their product portfolios to include more upscale options.

Local special circumstances: One of the unique aspects of the Soft Drinks market in Israel is the country's diverse population. Israel is home to a mix of different ethnic and religious groups, each with its own dietary preferences and restrictions. This diversity has created a demand for a wide variety of soft drink options that cater to different cultural and religious needs. Soft drink companies in Israel have responded to this demand by offering a range of products that are kosher, halal, and suitable for different dietary requirements.

Underlying macroeconomic factors: The Soft Drinks market in Israel has also been influenced by macroeconomic factors such as population growth, urbanization, and changing lifestyles. Israel has a growing population, particularly in urban areas, which has resulted in an increased demand for convenience products, including soft drinks. Additionally, as more Israelis adopt busy and fast-paced lifestyles, there is a greater demand for on-the-go beverages that can be consumed easily while commuting or at work. Soft drink companies in Israel have capitalized on these trends by offering a wide range of convenient packaging options, such as single-serve bottles and cans, as well as expanding their distribution networks to reach more consumers in urban areas. In conclusion, the Soft Drinks market in Israel has been driven by changing customer preferences for healthier and more premium beverage options, as well as the unique cultural and religious needs of the diverse population. The market has also been influenced by macroeconomic factors such as population growth and changing lifestyles. Soft drink companies in Israel have responded to these trends by introducing new product lines, expanding their portfolios, and adapting their marketing strategies to cater to the evolving needs of Israeli consumers.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.