Juices - Israel

The Juices market in Israel has been experiencing steady growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: Customers in Israel have shown a growing preference for healthier beverage options, such as juices. This shift in preference can be attributed to increasing awareness about the health benefits of consuming natural and nutritious products. Juices are seen as a convenient and refreshing way to consume essential vitamins and minerals, making them a popular choice among health-conscious consumers. Additionally, the availability of a wide range of flavors and varieties in the market has also contributed to the growing demand for juices in Israel.

Trends in the market: One of the key trends in the Juices market in Israel is the rising demand for organic and natural juices. Consumers are becoming more conscious about the ingredients used in their food and beverages, and are actively seeking out products that are free from artificial additives and preservatives. As a result, many juice manufacturers in Israel have started offering organic and natural juice options to cater to this growing demand. This trend is expected to continue in the coming years, as more consumers prioritize health and wellness in their purchasing decisions. Another trend in the market is the increasing popularity of functional juices. Functional juices are enriched with additional nutrients or ingredients that offer specific health benefits, such as immune-boosting properties or digestive health support. These juices often contain ingredients like probiotics, antioxidants, or superfoods, and are marketed as a way to enhance overall well-being. The demand for functional juices is driven by consumers looking for convenient ways to improve their health and address specific health concerns.

Local special circumstances: Israel's unique climate and agricultural landscape play a significant role in the Juices market. The country's warm and sunny weather allows for the cultivation of a wide variety of fruits, including citrus fruits like oranges and grapefruits. These fruits are key ingredients in many popular juice flavors, making them readily available and affordable for juice manufacturers. The abundance of locally grown fruits contributes to the freshness and quality of juices produced in Israel, which is a major selling point for consumers.

Underlying macroeconomic factors: Israel's strong economy and high disposable income levels have also contributed to the growth of the Juices market. As consumers have more purchasing power, they are able to spend more on premium and healthier beverage options like juices. Additionally, the increasing urbanization and busy lifestyles in Israel have led to a rise in demand for convenient and on-the-go products, further driving the growth of the Juices market. In conclusion, the Juices market in Israel is experiencing growth due to changing customer preferences towards healthier options, such as organic and functional juices. The country's unique climate and agricultural landscape contribute to the availability and affordability of locally grown fruits, while the strong economy and high disposable income levels support the demand for premium and convenient beverage options. With these factors in play, the Juices market in Israel is expected to continue its upward trajectory in the coming years.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.