Home Décor - United States

  • United States
  • In 2024, the Home Décor market Segment in the United States generated a revenue of €32.86bn.
  • It is projected to experience an annual growth rate of 5.12% (CAGR 2024-2029).
  • When compared globally, in the United States leads in terms of revenue generation, with €32.86bn in 2024.
  • Considering the total population, the per person revenue in 2024 amounts to €96.13.
  • The United States is experiencing a surge in demand for minimalist home decor, with clean lines and neutral colors being highly sought after.

Key regions: India, France, United States, Canada, Denmark

Comparación de regiones

Analyst Opinion

The Home Décor market in United States has been experiencing significant growth in recent years.

Customer preferences:
Customers in the United States have shown a strong preference for home décor products that reflect their personal style and individuality. They are increasingly seeking unique and customized items that can help them create a personalized living space. This trend has led to a rise in demand for artisanal and handmade products, as well as for customizable home décor items. Additionally, customers are becoming more conscious about the environmental impact of their purchases, leading to a growing interest in sustainable and eco-friendly home décor options.

Trends in the market:
One of the key trends in the Home Décor market in the United States is the increasing popularity of online shopping. With the rise of e-commerce platforms and the convenience of online shopping, more and more customers are turning to online retailers to purchase home décor products. This trend has been further accelerated by the COVID-19 pandemic, which has led to a surge in online shopping across all industries. As a result, traditional brick-and-mortar retailers have had to adapt to the changing market dynamics by investing in their online presence and offering seamless online shopping experiences. Another trend in the market is the growing demand for smart home décor products. With advancements in technology, customers are now able to control various aspects of their home environment through smart devices. This has created a demand for home décor products that are not only aesthetically pleasing but also functional and technologically advanced. Smart lighting systems, automated window coverings, and voice-controlled home assistants are just a few examples of the innovative products that are gaining popularity in the market.

Local special circumstances:
The United States has a diverse population with varying cultural backgrounds and design preferences. This diversity has contributed to the vibrant and eclectic nature of the Home Décor market in the country. Different regions within the United States have their unique design styles and influences, ranging from traditional Americana to modern and minimalist aesthetics. This diversity presents both opportunities and challenges for home décor retailers, as they need to cater to the specific preferences of different customer segments.

Underlying macroeconomic factors:
The strong performance of the United States economy has played a significant role in driving the growth of the Home Décor market. Low unemployment rates, rising disposable incomes, and favorable consumer sentiment have all contributed to increased consumer spending on home décor products. Furthermore, the real estate market in the United States has been booming, with high demand for housing leading to increased spending on home furnishings and décor. In conclusion, the Home Décor market in the United States is experiencing growth due to customer preferences for unique and customizable products, the increasing popularity of online shopping, the demand for smart home décor products, the diverse cultural influences in the country, and the positive macroeconomic factors. Retailers in the market should continue to innovate and adapt to changing customer preferences and market dynamics to capitalize on the growth opportunities in the industry.


Data coverage:

Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is segmented by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen and Dining room, Bathroom, Outdoor, and Home Office. The Furniture market also includes Lamps and Lighting and Home Decor because the furnishings and accessories within these segments are not specific to any room.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

Visión general

  • Revenue
  • Key Players
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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