Home Décor - Japan

Japan

In Japan, the revenue in the Home Décor market Segment for 2024 is estimated to be €5.11bn.
It is projected that the market will experience an annual growth rate of 1.56% (CAGR 2024-2029).
When compared to other countries worldwide, in the United States generates the highest revenue in this segment, amounting to €32,860m in 2024.
In terms of per capita revenue, each person in Japan is expected to generate €41.64 in 2024.
The Japanese home décor market is currently experiencing a surge in popularity for minimalist and traditional designs, reflecting the country's rich cultural heritage.

Key regions: India, France, United States, Canada, Denmark

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Analyst Opinion

The Home Décor market in Japan has been experiencing steady growth in recent years. Customer preferences have shifted towards minimalistic and functional designs, reflecting the global trend of decluttering and simplifying living spaces. This has led to an increased demand for sleek and modern home décor products.

Customer preferences: Japanese consumers have always valued simplicity and functionality in their home décor choices. However, in recent years, there has been a noticeable shift towards minimalistic designs. This can be attributed to the growing influence of the global decluttering trend, popularized by Marie Kondo's book "The Life-Changing Magic of Tidying Up. " Japanese consumers are increasingly opting for home décor items that serve a specific purpose and are aesthetically pleasing without being overly ornate or cluttered.

Trends in the market: One of the key trends in the Home Décor market in Japan is the increasing popularity of Scandinavian-inspired designs. The clean lines, neutral colors, and natural materials commonly found in Scandinavian design resonate well with Japanese consumers' preference for simplicity and functionality. This trend has resulted in a surge in the demand for furniture, textiles, and accessories that embody the Scandinavian design ethos. Another notable trend in the market is the growing interest in eco-friendly and sustainable home décor products. Japanese consumers are becoming more conscious of the environmental impact of their purchasing decisions and are actively seeking out products that are made from recycled materials or produced using sustainable manufacturing processes. This trend has led to the emergence of a niche market for eco-friendly home décor products, such as furniture made from reclaimed wood or textiles made from organic fibers.

Local special circumstances: Japan's unique cultural heritage and traditional craftsmanship also play a significant role in shaping the Home Décor market. Traditional Japanese aesthetics, such as the concept of wabi-sabi (finding beauty in imperfection) and the use of natural materials like wood and paper, continue to influence contemporary home décor trends. Many Japanese consumers appreciate the craftsmanship and attention to detail that is characteristic of traditional Japanese home décor items, such as shoji screens and tatami mats.

Underlying macroeconomic factors: Japan's aging population and declining birth rate have had a significant impact on the Home Décor market. As the population ages, there is a growing demand for home décor products that cater to the needs of older adults, such as ergonomic furniture and assistive devices. Additionally, the declining birth rate has led to smaller household sizes, resulting in a higher demand for space-saving and multi-functional home décor solutions. Furthermore, Japan's strong economy and high disposable income levels have contributed to the growth of the Home Décor market. Japanese consumers are willing to invest in high-quality home décor products that enhance their living spaces and reflect their personal style. The country's robust retail infrastructure, including department stores, specialty home décor stores, and online platforms, also makes it easy for consumers to access a wide range of home décor options.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is categorized by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen & Dining room, Outdoor, Home Office, and Baby & Children's Furniture. The Furniture market also includes Lamps and Lighting and Home Décor because the furnishings and accessories within these categories are not specific to any room.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.