Outdoor Furniture - Japan

  • Japan
  • In Japan, the revenue generated in the Outdoor Furniture market is projected to reach €1.21bn in 2024.
  • It is anticipated that the market will experience an annual growth rate of 3.54% (CAGR 2024-2029).
  • When compared globally, in the United States generates the highest revenue in this segment, amounting to €17,110m in 2024.
  • In terms of per person revenues, in Japan generates €9.85 in 2024.
  • The demand for traditional Japanese-style outdoor furniture is on the rise in Japan, reflecting a revival of cultural appreciation and a desire for authentic aesthetic experiences.

Key regions: Brazil, China, France, India, Germany

 
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Analyst Opinion

The Outdoor Furniture market in Japan has been experiencing steady growth in recent years, driven by changing customer preferences and favorable macroeconomic factors.

Customer preferences:
Japanese consumers have shown a growing interest in outdoor living and leisure activities, leading to an increased demand for outdoor furniture. With a strong emphasis on nature and the changing seasons, Japanese people value spending time outdoors and creating a harmonious connection between their indoor and outdoor spaces. As a result, there is a growing trend towards creating stylish and functional outdoor living areas, such as gardens, balconies, and terraces. Japanese consumers are particularly drawn to minimalist and contemporary designs that blend seamlessly with their surroundings. Additionally, there is a preference for furniture that is durable, weather-resistant, and easy to maintain, as it needs to withstand the country's varying climate conditions.

Trends in the market:
One notable trend in the Outdoor Furniture market in Japan is the increasing popularity of multifunctional furniture. As space is often limited in Japanese homes, consumers are looking for furniture that can serve multiple purposes. For example, outdoor tables that can be easily transformed into seating areas or storage units are in high demand. This trend reflects the Japanese culture of maximizing functionality and optimizing space utilization. Another trend is the rising demand for eco-friendly and sustainable outdoor furniture. Japanese consumers are becoming more conscious of their environmental impact and are actively seeking products that are made from renewable materials and manufactured using sustainable practices. This trend is in line with the global movement towards sustainability and reflects the growing importance of environmental considerations in consumer purchasing decisions.

Local special circumstances:
Japan's unique geography and climate also play a role in shaping the Outdoor Furniture market. The country experiences distinct seasons, with hot and humid summers and cold winters. This necessitates the use of weather-resistant materials and designs that can withstand extreme temperatures and varying weather conditions. Additionally, Japan is prone to natural disasters such as earthquakes and typhoons, which further emphasizes the need for durable and sturdy outdoor furniture.

Underlying macroeconomic factors:
The Outdoor Furniture market in Japan has been supported by favorable macroeconomic factors. The country has experienced a stable economic growth in recent years, which has led to an increase in disposable income and consumer spending. As a result, more Japanese consumers are able to invest in outdoor furniture and create inviting outdoor spaces. Furthermore, the government's efforts to promote tourism and leisure activities have also contributed to the growth of the market. The hosting of major international events, such as the Olympics and Paralympics, has further boosted the demand for outdoor furniture, as Japan aims to enhance its infrastructure and create attractive public spaces for visitors. In conclusion, the Outdoor Furniture market in Japan is developing due to changing customer preferences, including a growing interest in outdoor living and leisure activities, a preference for multifunctional and eco-friendly furniture, and an emphasis on durability and weather resistance. The unique geography and climate of Japan, along with favorable macroeconomic factors, also contribute to the growth of the market.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are based on home furnishings and furniture found in every room of the home. This market is segmented by the room where the furniture is likely to be used and consists of the following: Living Room, Bedroom, Kitchen and Dining room, Bathroom, Outdoor, and Home Office. The Furniture market also includes Lamps and Lighting and Home Decor because the furnishings and accessories within these segments are not specific to any room.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as consumer spending and GDP. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing is well suited for forecasting the Furniture market with a projected steady growth. The main drivers are furniture and furnishings, carpets and other floor coverings, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.

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