Market Insights Consumer Food Vegetables

Processed & Frozen Vegetables - Bulgaria

Bulgaria

Revenue in the Processed & Frozen Vegetables market amounts to €175.20m in 2024. The market is expected to grow annually by 3.32% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€53,350m in 2024).
In relation to total population figures, per person revenues of €26.48 are generated in 2024.
In the Processed & Frozen Vegetables market, volume is expected to amount to 61.00m kg by 2029. The Processed & Frozen Vegetables market is expected to show a volume growth of 1.7% in 2025.
The average volume per person in the Processed & Frozen Vegetables market is expected to amount to 8.7kg in 2024.

Key regions: China, Canada, Russia, India, Japan

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Analyst Opinion

The Processed & Frozen Vegetables Market in Bulgaria is facing negligible growth, impacted by factors such as low consumer demand and increasing competition. Despite this, the market is still expected to experience moderate growth due to the convenience and health benefits offered by frozen and processed vegetables.

Customer preferences: As more consumers in Bulgaria prioritize convenience and time-saving measures, there has been a notable increase in demand for processed and frozen vegetables. This trend is further propelled by a growing preference for quick and easy meal solutions, especially among busy urban populations. Additionally, with the rise of health-consciousness, there is a growing demand for frozen vegetables that retain their nutritional value, catering to the needs of health-conscious consumers.

Trends in the market: In Bulgaria, the Processed & Frozen Vegetables Market of the Vegetables Market within The Food market is experiencing a surge in demand for healthier and more convenient options. As consumers become more health-conscious, there is a growing trend towards organic and plant-based alternatives. This has led to the introduction of a variety of new products, such as frozen cauliflower rice and processed vegetable noodle substitutes. This trend is expected to continue, with potential implications for industry stakeholders including increased competition and the need for innovation in product offerings. Additionally, there is a growing focus on sustainability and environmental impact, which may lead to the development of more eco-friendly packaging and production methods in the future.

Local special circumstances: In Bulgaria, the Processed & Frozen Vegetables Market of the Vegetables Market within The Food market is heavily influenced by the country's rich agricultural landscape and its strong focus on traditional farming practices. Additionally, strict regulations on genetically modified organisms have led to a high demand for organic and locally sourced produce. This has fostered a market for premium quality frozen and processed vegetables, catering to the health-conscious consumer segment. Furthermore, the country's growing export market for frozen vegetables has also fueled the development of new processing technologies and packaging innovations.

Underlying macroeconomic factors: The Processed & Frozen Vegetables Market within The Food market is heavily influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other financial indicators. In countries with strong economic growth and favorable fiscal policies, the demand for processed and frozen vegetables is expected to increase due to higher consumer purchasing power. Additionally, investments in agricultural infrastructure and technology can improve the overall efficiency and productivity of the market, driving growth. However, countries with economic instability and weak agricultural sectors may experience slower market growth due to lower demand and production challenges. Furthermore, government policies and regulations related to food safety and trade can also impact the performance of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.