Market Insights Consumer Food Convenience Food

Ready-to-Eat Meals - Bulgaria

Bulgaria

Revenue in the Ready-to-Eat Meals market amounts to €0.39bn in 2024. The market is expected to grow annually by 4.67% (CAGR 2024-2029).
In global comparison, most revenue is generated in China (€137bn in 2024).
In relation to total population figures, per person revenues of €58.64 are generated in 2024.
In the Ready-to-Eat Meals market, volume is expected to amount to 109.70m kg by 2029. The Ready-to-Eat Meals market is expected to show a volume growth of 3.0% in 2025.
The average volume per person in the Ready-to-Eat Meals market is expected to amount to 14.6kg in 2024.

Key regions: Russia, United States, United Kingdom, Canada, India

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Analyst Opinion

The Ready-to-Eat Meals market in Bulgaria has seen minimal growth due to factors such as low consumer interest in convenience foods and a preference for traditional home-cooked meals. However, the market is expected to experience modest growth in the coming years with the introduction of healthier and more diverse options.

Customer preferences: The Ready-to-Eat Meals Market of the Convenience Food Market within The Food market in Bulgaria has seen a rise in demand for healthier and more diverse options. This can be attributed to the increasing health consciousness among consumers, as well as a growing interest in international flavors and cuisines. As a result, there has been a surge in the availability of ready-to-eat meals with organic, gluten-free, and vegan options. This trend is further driven by the convenience and time-saving factor, as busy lifestyles and a preference for on-the-go meals continue to shape consumer preferences.

Trends in the market: In Bulgaria, the Ready-to-Eat Meals Market of the Convenience Food Market within The Food market is experiencing a surge in demand for healthier and more convenient options. This is driven by busy lifestyles and a growing awareness of the importance of a balanced diet. As a result, there is a trend towards organic and plant-based ready-to-eat meals, as well as those with low calorie and low sugar options. This shift towards healthier choices is expected to continue, with potential implications for industry stakeholders to adapt their product offerings to meet this demand.

Local special circumstances: In Bulgaria, the Ready-to-Eat Meals Market of the Convenience Food Market within The Food market is influenced by the country's unique geographical location, situated at the crossroads of Europe and Asia. This has led to a diverse range of culinary influences, resulting in a variety of ready-to-eat meal options. Additionally, the country's strict food regulations and emphasis on locally-sourced ingredients have shaped consumer preferences, leading to a demand for high-quality, nutritious ready-to-eat meals.

Underlying macroeconomic factors: The growth of the Ready-to-Eat Meals Market within the Convenience Food Market in Bulgaria is influenced by macroeconomic factors such as changing consumer lifestyles, rising disposable income, and increasing urbanization. As more people adopt busy and fast-paced lifestyles, the demand for convenient and easy-to-prepare meals is increasing. Additionally, the improving economic conditions in Bulgaria, coupled with government initiatives to promote economic growth and stability, are creating a favorable environment for the growth of the Ready-to-Eat Meals Market. Furthermore, the increasing availability and variety of ready-to-eat meal options, along with the growing trend of online food delivery services, are also contributing to the market's growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.