Bread - Paraguay

  • Paraguay
  • Revenue in the Bread market amounts to €0.32bn in 2024. The market is expected to grow annually by 7.99% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (€73bn in 2024).
  • In relation to total population figures, per person revenues of €46.75 are generated in 2024.
  • In the Bread market, volume is expected to amount to 188.50m kg by 2029. The Bread market is expected to show a volume growth of 5.7% in 2025.
  • The average volume per person in the Bread market is expected to amount to 22.8kg in 2024.

Key regions: India, United States, Japan, United Kingdom, China

 
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Analyst Opinion

In Paraguay, the Bread & Cereal Products market is experiencing subdued growth, influenced by factors such as a slow adoption of digital technologies and a lack of health awareness among consumers. Despite the convenience offered by online services, the bread market is struggling to keep up with the overall growth rate of The Food market, which is impacting its growth potential.

Customer preferences:
As Paraguayan consumers become more health-conscious, there is a growing demand for nutritious and gluten-free bread options. Additionally, the rising trend of clean eating and organic food preferences has led to an increase in the consumption of artisanal and whole grain breads. This shift towards healthier bread choices is also influenced by the rising awareness of food allergies and intolerances among the population.

Trends in the market:
In Paraguay's Bread Market, there is a growing trend towards healthier bread options, such as whole grain and gluten-free varieties. This trend is driven by a shift towards more health-conscious consumers, as well as government initiatives promoting healthy eating. Additionally, there is a rising demand for artisanal and specialty breads, as consumers seek more diverse and unique options. These trends are significant for industry stakeholders as they present opportunities for product innovation and differentiation. However, they also pose challenges for traditional bread manufacturers who may need to adapt their product offerings to stay competitive in the market.

Local special circumstances:
In Paraguay, the Bread Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the country's agricultural sector. The abundance of wheat and maize production allows for a diverse range of bread products to be available at affordable prices. Additionally, the traditional culture of consuming bread as a staple food has continued to drive demand in the market. The country's lack of regulations on imported bread products has also led to a strong preference for locally produced bread, further fueling the growth of the market.

Underlying macroeconomic factors:
The Bread Market of the Bread & Cereal Products Market within The Food market in Paraguay is heavily influenced by macroeconomic factors such as the country's economic growth, inflation rates, fiscal policies, and global economic trends. As Paraguay continues to experience steady economic growth, there is a growing demand for affordable and nutritious food products, including bread. Furthermore, the country's stable inflation rates and favorable fiscal policies have created a conducive environment for businesses to thrive, leading to increased investment in the bread market. Additionally, with the rising health consciousness among consumers and the shift towards healthier eating habits, there is a growing demand for whole grain and artisanal bread, which is expected to further drive the growth of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Visión general

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  • Analyst Opinion
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