Market Insights Consumer DIY & Hardware Store

Paint, Wallpaper & Supplies - Pakistan

Pakistan

In 2024, the revenue in the Paint, Wallpaper & Supplies market in Pakistan amounts to PKR €2.09bn.
It is projected to experience an annual growth rate of 1.67% (CAGR 2024-2029).
When compared globally, in the United States generates the highest revenue in this market, amounting to €47,340m in 2024.
Considering the total population figures, the per person revenue generated in Pakistan in 2024 is PKR €8.54.
The demand for eco-friendly and organic paints and wallpapers is on the rise in Pakistan, as consumers become more conscious of sustainable living.

Key regions: Japan, Indonesia, Turkey, Germany, Worldwide

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Analyst Opinion

"The DIY & Hardware Store Market in Pakistan has witnessed a minimal growth rate due to factors such as limited consumer awareness and purchasing power, along with the availability of low-cost alternatives. Despite the convenience of online services, traditional outlets remain prevalent."

Customer preferences: The DIY & Hardware Store Market in Pakistan has seen a significant increase in demand for eco-friendly and non-toxic paint and wallpaper options. This trend is driven by a growing awareness of environmental concerns and a preference for sustainable and toxin-free products. Additionally, there has been a rise in do-it-yourself projects among younger demographics, leading to a higher demand for paint and wallpaper supplies in the market. This shift towards more environmentally-friendly and DIY options highlights a growing trend towards conscious consumerism and a desire for personalized home improvement solutions.

Trends in the market: In Pakistan, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market is experiencing a surge in online sales, driven by the increasing use of e-commerce platforms and social media to reach a wider consumer base. This trend is expected to continue as the country's internet penetration rate is projected to reach 45% by 2025. Additionally, there is a growing demand for eco-friendly and sustainable products, leading to the introduction of environmentally friendly paint and wallpaper options in the market. This presents opportunities for industry players to cater to the growing demand for environmentally conscious products and tap into a new consumer segment. However, the shift towards online sales and eco-friendly products also poses challenges for traditional brick and mortar stores, highlighting the need for them to adapt and innovate their offerings to stay relevant in the market.

Local special circumstances: In Pakistan, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market is heavily influenced by cultural preferences and traditional home decor practices. The use of vibrant colors and intricate patterns in interior design is deeply ingrained in the local culture, leading to a high demand for paint and wallpaper products. Additionally, the country's strict regulations on imported goods have encouraged the growth of a domestic manufacturing sector for paint and wallpaper supplies, making them more affordable for consumers.

Underlying macroeconomic factors: The Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market in Pakistan is majorly influenced by the country's macroeconomic factors. The overall economic health of Pakistan, along with global economic trends, plays a crucial role in determining the performance of this market. Fiscal policies, such as taxation and government spending, also impact market growth. Additionally, factors like inflation rates, interest rates, and exchange rates can affect consumer spending and overall market demand. The stability of the Pakistani rupee and the government's efforts to improve the country's economic conditions will have a significant influence on the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market in Pakistan.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.