Market Insights Consumer DIY & Hardware Store

Lawn & Garden - Iran

Iran

In 2024, the Lawn & Garden market in Iran is projected to generate a revenue of €2.24bn.
This market segment is expected to experience an annual growth rate of 3.81% (CAGR 2024-2029).
When compared globally, in the United States leads in revenue generation with €123bn in 2024.
In terms of per capita income, each person in Iran is estimated to generate €24.90 in revenue in 2024.
With the recent increase in urbanization and limited green spaces, Iranians are increasingly turning to indoor gardening as a way to connect with nature.

Key regions: Germany, Nigeria, Brazil, India, China

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Comparación de regiones

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Analyst Opinion

The DIY & Hardware Store Market in Iran has seen negligible growth in the Lawn & Garden Market, influenced by factors such as limited access to digital technologies and lack of consumer health awareness. Online health services are not yet convenient in the region.

Customer preferences: With the rise of urbanization and smaller living spaces, there has been a growing trend towards smaller and more compact gardening solutions in the Lawn & Garden Market within the DIY & Hardware Store Market in Iran. Consumers are looking for space-saving options that still allow them to have greenery in their homes. This has led to an increase in demand for vertical gardening systems, indoor herb gardens, and compact potted plants. Additionally, there is a growing interest in sustainable and eco-friendly gardening practices, with more consumers seeking out organic and natural gardening products and materials.

Trends in the market: In Iran, there is a growing trend of DIY and gardening activities among the younger generation, driven by the popularity of home improvement and sustainability. This trend is expected to continue, with an increase in demand for gardening tools and supplies in DIY and hardware stores. Additionally, there is a shift towards environmentally-friendly and organic gardening practices, leading to an increase in sales of eco-friendly products in this market. This trend presents opportunities for industry stakeholders to expand their product offerings and cater to the evolving needs of consumers. Furthermore, it emphasizes the importance of sustainability in the lawn and garden market, which could potentially lead to collaborations and partnerships between companies and environmental organizations.

Local special circumstances: In Iran, the Lawn & Garden Market within the DIY & Hardware Store Market is heavily influenced by the country's geographical and cultural factors. Due to the arid climate, drought-resistant plants and innovative irrigation systems are popular. Traditional gardening practices also play a role, with Iranians valuing lush green spaces and abundant plant life. Additionally, strict regulations on water usage have led to a surge in the popularity of drought-tolerant and native plants in the market. These factors contribute to the unique dynamics of the Iranian lawn and garden market within the larger DIY & Hardware Store Market.

Underlying macroeconomic factors: The growth of the Lawn & Garden Market within the DIY & Hardware Store Market in Iran is also influenced by macroeconomic factors such as the country's economic stability, government policies promoting small businesses, and investment in infrastructure. Despite facing economic challenges due to sanctions and political tensions, Iran's economy has shown resilience and has been gradually recovering. This has resulted in a growing consumer base with increased purchasing power for DIY and gardening products. Furthermore, the shift towards more sustainable and eco-friendly practices is driving the demand for lawn and garden products, creating opportunities for growth in this market.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.