Market Insights Consumer DIY & Hardware Store

Lawn & Garden - Bulgaria

Bulgaria

In Bulgaria, the revenue generated in the Lawn & Garden market in 2024 amounts to €144.60m.
It is projected to experience an annual growth rate of 2.49% (CAGR 2024-2029).
When comparing globally, in the United States generates the highest revenue in this market segment, with €122bn in 2024.
In terms of per person revenues, in Bulgaria generates €21.85 in 2024.
Bulgaria's lawn and garden market is experiencing a growing demand for eco-friendly and sustainable gardening products.

Key regions: Germany, Nigeria, Brazil, India, China

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Analyst Opinion

The Lawn & Garden market in Bulgaria within the DIY & Hardware Store Market has seen limited growth, impacted by factors such as low consumer awareness and lack of convenience in online services. However, the market has potential for growth with increasing adoption of digital technologies and rising demand for DIY solutions in gardening.

Customer preferences: As more and more households in Bulgaria focus on self-sustainability and eco-friendliness, there has been a growing trend towards organic gardening and composting within the Lawn & Garden Market. This shift is influenced by an overall cultural appreciation for natural and sustainable living, as well as a desire to save money on store-bought fertilizers and pesticides. Additionally, the increasing popularity of urban gardening and balcony gardening has also contributed to this trend, as people in more densely populated areas look for ways to grow their own produce in limited spaces.

Trends in the market: In Bulgaria, the Lawn & Garden Market within the DIY & Hardware Store Market has seen a surge in environmentally-friendly products and practices. Consumers are increasingly demanding eco-friendly options, such as organic fertilizers and biodegradable gardening tools. This trend is expected to continue with the country's focus on sustainability. Stakeholders in the industry should consider incorporating these products and practices into their offerings to stay ahead of competitors and meet the evolving demands of consumers. Additionally, online platforms for purchasing gardening supplies are gaining popularity, allowing for easy and convenient access for consumers.

Local special circumstances: In Bulgaria, the Lawn & Garden Market within the DIY & Hardware Store Market is influenced by the country's geography and climate. The market is heavily dependent on the seasonal variations, with the demand for gardening and outdoor products increasing during spring and summer. Furthermore, the country's cultural traditions and emphasis on outdoor living contribute to the popularity of the Lawn & Garden Market. Additionally, there are regulatory restrictions on certain products, such as pesticides, which may impact market dynamics.

Underlying macroeconomic factors: The Lawn & Garden Market within the DIY & Hardware Store Market in Bulgaria is impacted by macroeconomic factors such as consumer spending, economic growth, and government policies. The country's strong economic growth and rising disposable income have contributed to increasing consumer demand for home improvement and gardening products. Additionally, the government's efforts to improve infrastructure and promote sustainable development have led to the popularity of eco-friendly gardening and DIY practices. However, fluctuations in the global economy, changes in trade policies, and fluctuations in currency exchange rates can also affect market performance.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.