Market Insights Consumer DIY & Hardware Store

Floor Covering - Europe

Europe

In 2024, the Floor Covering market in Europe generated a revenue of €4.09bn.
It is projected to experience an annual growth rate of 3.17% (CAGR 2024-2029).
When compared globally, in the United States leads in revenue generation with €5,554m in 2024.
Taking into account the total population, each person in Europe contributed €4.84 in revenue in 2024.
In France, there is a growing trend towards using natural materials such as wood and stone for floor coverings.

Key regions: India, Turkey, China, Japan, Indonesia

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The DIY & Hardware Store Market in Europe is facing minimal growth, due to factors such as saturation in the market and weak consumer spending. Despite this, the Floor Covering Market shows some potential for growth, with the increasing demand for DIY projects and home improvements among consumers. However, the market is also impacted by the rising competition from e-commerce platforms, offering a wider range of products and convenience for shoppers.

Customer preferences: As consumers become more environmentally conscious, there is a growing demand for sustainable and eco-friendly flooring options in the Floor Covering Market within the DIY & Hardware Store Market. This trend is driven by a shift towards a greener lifestyle, as well as increasing regulatory pressure to reduce carbon footprint. In addition, the rising popularity of do-it-yourself projects has resulted in a demand for more durable and easy-to-install flooring solutions that are also environmentally friendly.

Trends in the market: In Europe, the DIY & Hardware Store Market is witnessing an increased demand for sustainable and eco-friendly flooring options. This is driven by a growing awareness of the environmental impact of traditional flooring materials, such as PVC and carpeting. Consumers are seeking out alternatives like cork, bamboo, and recycled materials. This trend is expected to continue, with industry players focusing on developing innovative and environmentally-friendly flooring solutions. This shift towards sustainability not only aligns with consumer preferences, but also presents opportunities for retailers to differentiate themselves and cater to a growing niche market.

Local special circumstances: In Europe, the Floor Covering Market within the DIY & Hardware Store Market is heavily influenced by the region's diverse cultural and geographical landscape. For example, in Northern Europe, strong consumer demand for sustainable and high-quality flooring products drives the market, while in Southern Europe, economic factors and a preference for traditional materials impact purchasing decisions. Additionally, stringent regulatory standards for safety and environmental sustainability further shape market dynamics in many European countries.

Underlying macroeconomic factors: The Floor Covering Market within the DIY & Hardware Store Market in Europe is greatly affected by macroeconomic factors such as consumer spending trends, interest rates, and housing starts. A strong economy and stable housing market have a positive impact on the demand for floor covering products. However, economic downturns or rising interest rates may lead to reduced consumer spending and a decline in the sales of floor coverings. Additionally, policies related to environmental sustainability and energy efficiency in construction also play a significant role in shaping the floor covering market in Europe. Countries that prioritize these policies tend to see higher demand for eco-friendly and energy-efficient floor covering products, while those with less stringent regulations may experience slower market growth.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.