Hard Seltzer - Italy

  • Italy
  • Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Hard Seltzer market amounts to €16.4m in 2024.
  • Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to €16.3m in 2024.
  • Revenue, combined amounts to €32.6m in 2024.
  • The revenue, at home is expected to grow annually by 2.57% (CAGR 2024-2029).
  • In global comparison, most revenue, at home is generated in the United States (€8,033m in 2024).
  • In relation to total population figures, the average revenue per capita, at home of €0.28 are generated in 2024.
  • In the Hard Seltzer market, volume, at home is expected to amount to 2.3m L by 2024.
  • Volume, out-of-home is expected to amount to 1.2m L in 2024.
  • Volume, combined is expected to amount to 3.5m L in 2024.
  • The Hard Seltzer market is expected to show a volume growth, at home of 0.4% in 2025.
  • The average volume per person, at home in the Hard Seltzer market is expected to amount to 0.04L in 2024.

Key regions: China, Singapore, Australia, Philippines, Worldwide

 
Mercado
 
Región
 
Comparación de regiones
 
Moneda
 

Analyst Opinion

The Hard Seltzer market in Italy has been experiencing significant growth in recent years.

Customer preferences:
Italian consumers have shown a growing interest in healthier beverage options, which has contributed to the rise in popularity of Hard Seltzers. With an increasing focus on health and wellness, many consumers are seeking out low-calorie and low-sugar alternatives to traditional alcoholic beverages. Hard Seltzers, with their lower calorie and sugar content compared to other alcoholic drinks, have quickly gained favor among health-conscious individuals. Additionally, the refreshing and light nature of Hard Seltzers appeals to consumers looking for a more refreshing and easy-to-drink option.

Trends in the market:
One of the key trends in the Hard Seltzer market in Italy is the introduction of locally produced options. While international brands initially dominated the market, local players have started to enter the scene, offering Italian consumers a wider range of choices. This trend is driven by the desire to cater to local tastes and preferences, as well as the growing demand for artisanal and craft products. Local producers are leveraging their knowledge of Italian flavors and ingredients to create unique and appealing Hard Seltzer options that resonate with consumers. Another trend in the market is the expansion of flavor options. Initially, Hard Seltzers were limited to a few basic flavors, such as lime and grapefruit. However, as the market has grown, so too has the variety of flavors available. Italian consumers now have access to a wide range of flavors, including more exotic and innovative options. This trend reflects the evolving preferences of consumers who are seeking new and exciting taste experiences.

Local special circumstances:
Italy has a strong culture of food and beverage consumption, with a rich history of wine production. However, the rise of the Hard Seltzer market in Italy is challenging the dominance of traditional alcoholic beverages. While wine and beer continue to be popular choices, the emergence of Hard Seltzers as a trendy and healthier alternative is reshaping the beverage landscape. This shift in consumer preferences is driven by the desire for variety and innovation, as well as the increasing awareness of health and wellness.

Underlying macroeconomic factors:
The growth of the Hard Seltzer market in Italy is also influenced by broader macroeconomic factors. Italy's economy has been experiencing steady growth in recent years, leading to increased disposable income and consumer spending. This has created a favorable environment for the expansion of the alcoholic beverage market, including the Hard Seltzer segment. Additionally, the rise of e-commerce and online shopping platforms has made it easier for consumers to access and purchase a wide range of products, including Hard Seltzers. The convenience and accessibility offered by online channels have contributed to the market's growth. In conclusion, the Hard Seltzer market in Italy is thriving due to changing consumer preferences, the introduction of locally produced options, the expansion of flavor choices, and the underlying macroeconomic factors. As consumers continue to prioritize health and wellness, and seek out new and exciting taste experiences, the market is expected to continue its upward trajectory.

Methodology

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

Visión general

  • Revenue
  • Key Players
  • Volume
  • Price
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
Espere, por favor

Contacto

¿Alguna duda? Estaremos encantados de atenderte.
Statista Locations
Contacto Nerea Marcos
Nerea Marcos
Client Success Manager

Lu - vi, 9:30 - 17:00 h (CET)

Contacto Meredith Alda
Meredith Alda
Sales Manager– Contacto (Estados Unidos)

Lu - vi, 9:00 - 18:00 h (EST)

Contacto Yolanda Mega
Yolanda Mega
Operations Manager– Contacto (Asia)

Lu - vi, 9:00 - 17:00 h (SGT)

Contacto Ayana Mizuno
Ayana Mizuno
Junior Business Development Manager– Contacto (Asia)

Lu - vi, 10:00 - 18:00 h (JST)

Contacto Lodovica Biagi
Lodovica Biagi
Director of Operations– Contacto (Europa)

Lu - vi, 9:30 - 17:00 h (GMT)

Contacto Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contacto (América Latina)

Lu - vi, 9:00am-6:00pm (EST)