Beer - New Zealand

The Beer market in New Zealand has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors.

Customer preferences: In New Zealand, customers have been increasingly favoring craft beers and premium beer brands. This shift in preference can be attributed to a growing interest in unique flavors, locally brewed beers, and the desire to support small, independent breweries. Craft beers are often seen as a more artisanal and high-quality alternative to mass-produced beers, appealing to consumers who value authenticity and variety.

Trends in the market: One of the key trends in the New Zealand beer market is the rise of low-alcohol and alcohol-free beers. This trend reflects a growing health-consciousness among consumers who are seeking lighter and more moderate drinking options. Low-alcohol and alcohol-free beers also cater to those who want to enjoy the taste of beer without the associated effects of alcohol. Another trend in the market is the increasing popularity of beer festivals and events. These events provide an opportunity for breweries to showcase their products, engage with consumers, and create a sense of community among beer enthusiasts. Beer festivals also contribute to the overall growth of the beer market by driving consumer interest and promoting the consumption of different beer styles.

Local special circumstances: New Zealand has a rich brewing history and a strong culture of beer consumption. The country is known for its high-quality hops and pristine water sources, which contribute to the production of unique and flavorful beers. Additionally, the presence of a large number of independent breweries in New Zealand creates a vibrant and competitive beer market.

Underlying macroeconomic factors: The growth of the beer market in New Zealand is supported by favorable macroeconomic conditions. The country has experienced steady economic growth, which has led to increased disposable incomes and consumer spending. This has allowed consumers to have more purchasing power and the ability to explore different beer options, including craft beers and premium brands. Furthermore, the tourism industry in New Zealand plays a significant role in driving the beer market. The country attracts a large number of international tourists who are eager to explore the local beer scene and try unique brews. This influx of tourists contributes to the overall demand for beer and provides an additional market for breweries to tap into. In conclusion, the Beer market in New Zealand is experiencing growth due to changing customer preferences towards craft beers and premium brands, emerging trends such as low-alcohol and alcohol-free beers, local special circumstances including a rich brewing history and a strong culture of beer consumption, and underlying macroeconomic factors such as steady economic growth and a thriving tourism industry.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.