Beer - United Kingdom

The Beer market in United Kingdom has seen significant developments and trends in recent years.

Customer preferences: Consumers in United Kingdom have shown a growing preference for craft beers and specialty brews. This trend can be attributed to a desire for unique and flavorful options, as well as a growing interest in supporting local breweries. Additionally, there has been an increasing demand for low-alcohol and alcohol-free beers, driven by health-conscious consumers and those looking for alternative beverage options.

Trends in the market: One notable trend in the Beer market in United Kingdom is the rise of microbreweries. These small-scale breweries have gained popularity due to their ability to produce innovative and high-quality craft beers. The market has also witnessed a shift towards online beer sales, with consumers increasingly opting to purchase their favorite brews through e-commerce platforms. This trend has been further accelerated by the COVID-19 pandemic, as more people turned to online shopping for their beer needs.

Local special circumstances: The Beer market in United Kingdom is influenced by the country's rich brewing heritage and culture. The United Kingdom is home to a wide variety of traditional beer styles, such as ales and stouts, which have been enjoyed for centuries. This cultural significance has contributed to the continued popularity of beer in the country. Additionally, the presence of numerous pubs and bars across United Kingdom has created a strong social aspect to beer consumption, further driving demand.

Underlying macroeconomic factors: The Beer market in United Kingdom is also influenced by macroeconomic factors. The country's overall economic stability and disposable income levels play a significant role in consumer spending on beer. In recent years, the United Kingdom has experienced a period of economic growth, which has positively impacted the beer market. However, factors such as changes in taxation and regulations can affect the affordability and accessibility of beer, potentially impacting consumer demand. In conclusion, the Beer market in United Kingdom is characterized by a growing preference for craft beers and specialty brews, as well as an increasing demand for low-alcohol and alcohol-free options. The market has witnessed the rise of microbreweries and the shift towards online beer sales. The country's rich brewing heritage and culture, as well as its economic stability, contribute to the overall development of the market. However, factors such as taxation and regulations can also impact the market dynamics. Overall, the Beer market in United Kingdom is evolving to meet the changing preferences and demands of consumers.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.