Wine - New Zealand

The Wine market in New Zealand has been experiencing significant growth in recent years.

Customer preferences: New Zealanders have developed a strong taste for wine, with a preference for both red and white varieties. Sauvignon Blanc is particularly popular, with its crisp and fruity flavors appealing to local consumers. Additionally, there is a growing interest in organic and sustainable wines, as consumers become more conscious about the environmental impact of their purchases.

Trends in the market: One of the key trends in the New Zealand wine market is the increasing demand for premium wines. Consumers are willing to pay a higher price for wines that are of exceptional quality and have unique flavor profiles. This trend can be attributed to the growing wine knowledge and sophistication of consumers, as well as the influence of international wine critics and competitions that have recognized New Zealand wines for their excellence. Another trend in the market is the rise of wine tourism. New Zealand's picturesque vineyards and wineries have become popular destinations for both domestic and international tourists. Wineries are now offering immersive experiences, such as wine tastings, vineyard tours, and food pairings, to attract visitors. This trend has not only boosted wine sales but has also contributed to the overall growth of the tourism industry in New Zealand.

Local special circumstances: New Zealand's unique climate and terroir have played a significant role in the development of its wine industry. The country's cool climate, especially in regions like Marlborough and Central Otago, creates ideal conditions for growing grapes with vibrant flavors and balanced acidity. The diverse range of soil types, from alluvial plains to volcanic slopes, further adds to the complexity and character of New Zealand wines. These special circumstances have given the country a competitive edge in the global wine market.

Underlying macroeconomic factors: New Zealand's wine industry has benefited from favorable macroeconomic factors. The country has a stable economy and a strong agricultural sector, which provides a solid foundation for the wine industry to thrive. Additionally, New Zealand's reputation as a clean and green producer has resonated with environmentally conscious consumers around the world, leading to increased demand for its wines. The government has also been supportive of the wine industry, providing funding for research and development, as well as promoting New Zealand wines in international markets. In conclusion, the Wine market in New Zealand has been growing steadily, driven by customer preferences for premium wines, the rise of wine tourism, the country's unique climate and terroir, and favorable macroeconomic factors. With its reputation for producing high-quality wines, New Zealand is well-positioned to continue its success in the global wine market.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.