Cider, Perry & Rice Wine - New Zealand

The Cider, Perry & Rice Wine market in New Zealand has been experiencing significant growth in recent years.

Customer preferences: New Zealanders have shown a growing interest in alternative alcoholic beverages, such as cider, perry, and rice wine. This shift in consumer preferences can be attributed to several factors. Firstly, there has been a growing trend towards healthier lifestyles, with consumers seeking out beverages that are perceived as more natural and lower in alcohol content. Cider, perry, and rice wine are often seen as lighter and more refreshing options compared to traditional alcoholic beverages like beer and wine. Additionally, these beverages offer a wide range of flavors and styles, appealing to consumers who are looking for variety and experimentation in their drink choices.

Trends in the market: One of the key trends in the Cider, Perry & Rice Wine market in New Zealand is the increasing popularity of craft and artisanal products. Consumers are seeking out unique and locally produced beverages, and this trend has led to the emergence of small-scale cideries and wineries across the country. These producers often focus on using locally sourced ingredients and traditional production methods, resulting in high-quality and distinctive products. This trend aligns with the wider global movement towards supporting local businesses and sustainable practices.

Local special circumstances: New Zealand's climate and geography provide favorable conditions for the production of cider, perry, and rice wine. The country has a temperate climate with mild summers and cool winters, which is ideal for growing apples, pears, and rice. The abundance of these key ingredients has contributed to the growth of the market, as local producers have easy access to high-quality raw materials. Furthermore, New Zealand has a strong agricultural sector and a culture of innovation, which has facilitated the development of new and unique products in the Cider, Perry & Rice Wine market.

Underlying macroeconomic factors: The growth of the Cider, Perry & Rice Wine market in New Zealand can also be attributed to broader macroeconomic factors. The country has experienced steady economic growth in recent years, which has led to increased disposable incomes and consumer spending. As a result, consumers have more discretionary income to spend on premium and niche products like cider, perry, and rice wine. Additionally, the country's tourism industry has been flourishing, attracting international visitors who are interested in experiencing New Zealand's unique food and beverage offerings. This influx of tourists has created a demand for locally produced beverages, further driving the growth of the market. In conclusion, the Cider, Perry & Rice Wine market in New Zealand is developing due to changing customer preferences, the popularity of craft and artisanal products, favorable local conditions, and underlying macroeconomic factors. These factors have created a thriving market for alternative alcoholic beverages in the country, with consumers seeking out unique and high-quality products. As the market continues to grow, it is likely that we will see further innovation and diversification in the Cider, Perry & Rice Wine sector in New Zealand.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.