Beer - Denmark

The Beer market in Denmark has been experiencing significant growth in recent years.

Customer preferences: Danish consumers have shown a strong preference for craft beers, which has led to a surge in the number of microbreweries in the country. These small-scale breweries offer a wide variety of unique and flavorful beers, catering to the growing demand for specialty brews. Additionally, there has been a shift towards healthier options, with an increasing number of consumers opting for low-alcohol or non-alcoholic beers. This trend is driven by a growing awareness of health and wellness, as well as changing social attitudes towards alcohol consumption.

Trends in the market: One of the key trends in the Danish beer market is the rise of organic and sustainable brewing practices. Consumers in Denmark are increasingly concerned about the environmental impact of their consumption choices and are actively seeking out products that are produced in an environmentally friendly manner. This has led to an increase in the production and consumption of organic beers, as well as a focus on reducing waste and carbon emissions throughout the brewing process. Another trend in the market is the growing popularity of beer festivals and events. These gatherings provide an opportunity for breweries to showcase their products and engage directly with consumers. Beer festivals have become a social and cultural phenomenon in Denmark, attracting both locals and tourists alike. This trend has contributed to the overall growth of the beer market, as it creates a platform for breweries to market their products and build brand loyalty.

Local special circumstances: Denmark has a strong beer-drinking culture, with beer being a popular beverage choice for social gatherings and celebrations. Danish consumers have a long-standing tradition of enjoying beer, and this cultural affinity has contributed to the growth of the market. Additionally, the country has a well-developed distribution network, with a wide range of retail outlets and bars offering a diverse selection of beers. This accessibility has made it easier for consumers to explore different beer options and discover new brands.

Underlying macroeconomic factors: The Danish economy has been relatively stable in recent years, with low unemployment rates and a strong purchasing power. This has created a favorable environment for the beer market, as consumers have the financial means to indulge in their preferences and experiment with different beer options. Furthermore, the country's tourism industry has been thriving, attracting a large number of international visitors who are eager to experience the local beer culture. This influx of tourists has contributed to the growth of the market, as they seek out authentic Danish beer experiences. In conclusion, the Beer market in Denmark is experiencing growth due to customer preferences for craft beers and healthier options, as well as the rise of organic and sustainable brewing practices. The popularity of beer festivals and events has also contributed to the market's growth. Local special circumstances, such as the strong beer-drinking culture and well-developed distribution network, have further supported this growth. The stable macroeconomic factors, including a strong economy and thriving tourism industry, have created a favorable environment for the market to flourish.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.