Cider, Perry & Rice Wine - Denmark

The Cider, Perry & Rice Wine market in Denmark has been experiencing significant growth in recent years.

Customer preferences: In Denmark, there has been a growing trend towards healthier and more natural beverages, which has contributed to the increased demand for cider, perry, and rice wine. Consumers are becoming more conscious about their health and are actively seeking out products that are made from natural ingredients and have a lower alcohol content. Cider, perry, and rice wine are often perceived as healthier alternatives to traditional alcoholic beverages, as they are often made from fruit and have a lower alcohol content compared to other alcoholic drinks.

Trends in the market: One of the key trends in the Cider, Perry & Rice Wine market in Denmark is the increasing popularity of craft and artisanal products. Consumers are looking for unique and high-quality beverages, and craft cider, perry, and rice wine offer just that. These products are often made in small batches using traditional methods, which gives them a distinct flavor and character. Additionally, craft products are often associated with local and sustainable production, which appeals to Danish consumers who value supporting local businesses and reducing their environmental impact. Another trend in the market is the rise of flavored and innovative varieties of cider, perry, and rice wine. Manufacturers are constantly introducing new flavors and experimenting with different ingredients to cater to the evolving tastes of consumers. This trend has been driven by the demand for more diverse and exciting options, as well as the desire for products that can be enjoyed in different settings and occasions. Flavored ciders, perries, and rice wines are particularly popular among younger consumers who are looking for unique and Instagrammable experiences.

Local special circumstances: Denmark has a strong tradition of cider production, particularly in the southern part of the country where apple orchards are abundant. This has created a local market for cider and perry, with many small-scale producers catering to the demand for high-quality and artisanal products. The local production has also contributed to the popularity of cider and perry in Denmark, as consumers appreciate the authenticity and traceability of locally made beverages.

Underlying macroeconomic factors: The growing Cider, Perry & Rice Wine market in Denmark can also be attributed to favorable macroeconomic factors. Denmark has a strong economy and high disposable income levels, which allows consumers to spend more on premium and specialty beverages. Additionally, the country has a well-developed retail infrastructure and a thriving food and beverage scene, which provides ample opportunities for cider, perry, and rice wine producers to reach consumers. The Danish government has also implemented policies to support local producers and promote sustainable agriculture, which has further boosted the market for cider, perry, and rice wine.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.