Market Insights Advertising & Media Sports

Soccer - New Zealand

New Zealand

Revenue in the Soccer market is projected to reach €33.33m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.40%, resulting in a projected market volume of €37.52m by 2029.
In global comparison, most revenue will be generated in the United Kingdom (€8,991.00m in 2024).
The average revenue per user (ARPU) in the Soccer market is projected to amount to €63.14 in 2024.
In the Soccer market, the number of users is expected to amount to 0.6m users by 2029.
User penetration in the Soccer market will be at 10.0% in 2024.

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Analyst Opinion

The Soccer market in New Zealand is experiencing minimal growth due to various factors such as limited market size, low media coverage and competition from other sports. However, it is expected to see a boost in the future with the growing popularity of soccer among consumers and increased sales of merchandise and tickets.

Customer preferences: As New Zealands population becomes more diverse, there has been a noticeable increase in the popularity of soccer as a favored sport. This demand has resulted in a rise in the number of soccer clubs and leagues, along with an increase in broadcast coverage of games. With this growth, consumers are also showing a preference for more inclusive and diverse content and marketing within the soccer industry, reflecting the countrys cultural values. Moreover, the rise of social media has led to a shift in how brands engage with consumers, with a focus on creating inclusive and diverse campaigns that resonate with diverse audiences.

Trends in the market: In New Zealand, the Soccer Market within the Sports Market is experiencing a rise in data and analytics usage, with teams using advanced metrics to optimize player performance and strategize better. This trend is also seen in the use of online platforms for player scouting and recruitment. It is expected that this trend will continue to grow, leading to increased competition and potential for new business opportunities in the sports data and analytics industry. Additionally, there is a growing demand for innovative fan engagement experiences and virtual viewing options, potentially transforming the way the game is consumed and monetized.

Local special circumstances: In New Zealand, the Soccer Market has seen a surge in popularity due to its long-standing cultural influence in the country. The sport is deeply integrated into the Kiwi way of life and is seen as a way to bring communities together. This unique cultural factor has contributed to the success of the market, with soccer clubs and tournaments being a significant part of the local sporting landscape. Additionally, New Zealands geographical location, with its proximity to Australia and the Pacific Islands, has also allowed for increased competition and opportunities for players and teams to showcase their skills on an international level. This has helped to foster a growing interest and investment in the thriving Soccer Market in New Zealand.

Underlying macroeconomic factors: The Soccer Market within the Sports Market in New Zealand is greatly impacted by macroeconomic factors such as the countrys overall economic health, government fiscal policies, and global economic trends. With a strong national economy and favorable regulatory environment for sports, New Zealand has seen steady growth in its Soccer Market. However, fluctuations in the global economy and changes in government policies can greatly affect consumer spending and investments in the sports industry. Additionally, with the increasing popularity of soccer as a global sport, the New Zealand Soccer Market is also influenced by international events and competitive performance, further highlighting the role of macroeconomic factors in its growth and performance.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.