Market Insights Advertising & Media Sports

Baseball - New Zealand

New Zealand

Revenue in the Baseball market is projected to reach €932.40k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of -0.25%, resulting in a projected market volume of €921.00k by 2029.
In global comparison, most revenue will be generated in the United States (€9,241.00m in 2024).
The average revenue per user (ARPU) in the Baseball market is projected to amount to €2.50 in 2024.
In the Baseball market, the number of users is expected to amount to 363.6k users by 2029.
User penetration in the Baseball market will be at 7.1% in 2024.

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Analyst Opinion

The Baseball market in New Zealand is facing a negligible decline in growth, partly due to the slowing economy amidst the COVID-19 pandemic. However, increasing fan engagement through online media and the availability of exclusive merchandise are driving factors for the market. Moreover, the rise in ticket sales from live games and growing health consciousness among consumers contribute to the overall growth rate.

Customer preferences: The Baseball Market within the Sports Market in New Zealand is experiencing a rise in demand for performance-enhancing products and services, as consumers prioritize achieving their desired level of fitness and agility. This trend is linked to cultural attitudes towards success and the influence of professional athletes as role models. The increasing popularity of personalized training programs and nutrition plans reflects a growing focus on holistic wellness and the recognition of the impact of lifestyle factors on athletic performance. Additionally, the adoption of new training technologies and methodologies also serves to cater to the preferences of a younger, tech-savvy generation of consumers who are driving the evolution of the Baseball Market.

Trends in the market: In New Zealand, the Baseball Market within the Sports Market industry is experiencing a growth in online merchandise sales with the rise of e-commerce platforms and the increasing popularity of online shopping. This trend has been accelerated by the COVID-19 pandemic, with more consumers turning to online purchasing for convenience and safety. Additionally, there is a growing demand for personalized fan experiences, such as virtual game viewing and player meet and greets, which have become more accessible through remote technologies. These trends indicate a shift towards a more digital and immersive approach to interacting with the baseball market in New Zealand. This presents opportunities for industry stakeholders, such as teams, leagues, and sponsors, to find new ways to engage with fans and enhance their overall experience. However, it also poses a challenge for traditional brick-and-mortar retailers, who may struggle to compete with online sales and the trend towards virtual experiences. As the market continues to evolve in this direction, it will be crucial for industry players to adapt and leverage digital solutions to remain competitive in the baseball market.

Local special circumstances: In New Zealand, the Baseball Market has gained popularity due to the countrys growing interest in the sport, as well as its strong ties to American culture. Additionally, the countrys mild climate and abundance of outdoor recreational opportunities make it an ideal location for baseball games and training. Furthermore, recent government investments in sports facilities and infrastructure have further boosted the market, attracting top players and teams from around the world. Additionally, New Zealands strict regulations on player wages and team ownership create a level playing field and promote fair competition within the market.

Underlying macroeconomic factors: The Baseball Market within the Sports Market in New Zealand is strongly affected by macroeconomic factors. Global economic trends, including trade agreements and fluctuations in global demand, can impact the import and export of goods related to the sport. National economic health, as reflected in GDP and employment rates, can influence consumer spending on sporting goods and tickets to games. Fiscal policies such as taxation can also impact the cost of goods and services in the market. Other financial indicators, such as interest rates and inflation, can affect the overall purchasing power and consumer sentiment of the market. These factors can significantly impact the performance of the Baseball Market, as they directly impact the financial stability and confidence of both consumers and businesses within the industry.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.