Market Insights Advertising & Media Sports

Cricket - New Zealand

New Zealand

Revenue in the Cricket market is projected to reach €431.00k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.25%, resulting in a projected market volume of €481.70k by 2029.
In global comparison, most revenue will be generated in India (€2,110.00m in 2024).
The average revenue per user (ARPU) in the Cricket market is projected to amount to €1.06 in 2024.
In the Cricket market, the number of users is expected to amount to 444.6k users by 2029.
User penetration in the Cricket market will be at 7.7% in 2024.

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Analyst Opinion

The Cricket market in New Zealand is facing negligible decline in growth due to factors such as stagnant sale of media and tickets, along with the increasing popularity of other sports. However, the market is still driven by advancements in digital technology, growing health consciousness among fans and the convenience of online services.

Customer preferences: Cricket in New Zealand has experienced a rise in popularity among both men and women, as well as diverse ethnicities, contributing to a more diverse and inclusive fan base. This has led to a shift in consumer preferences towards more inclusive and diverse marketing strategies by sports brands and teams. Additionally, with the rise of digital media, ticket sales and live streaming have become more prevalent in the Cricket Market, further catering to the growing demand for accessible and convenient viewing options.

Trends in the market: In New Zealand, the Cricket Market is experiencing a surge in participation and viewership, thanks to the countrys recent success in international competitions. This trend is expected to continue with the growing popularity of the sport among the youth. Moreover, there has been a shift towards shorter and more fast-paced formats of the game, such as T20, catering to the changing preferences of consumers. This trend has significant implications for industry stakeholders, as it presents new opportunities for revenue generation and marketing strategies targeting the younger demographic. However, it also poses challenges for traditional cricket formats and poses the need for innovative approaches to keep up with the evolving market dynamics.

Local special circumstances: In New Zealand, the Cricket Market is greatly influenced by the nations love for sports and its unique geographical location. Being a small island country, New Zealand has a limited number of professional sports leagues, leading to high interest and investment in cricket. Additionally, the country boasts a strong cricket culture with regular participation in international events. Furthermore, the governments support for sports and active lifestyle initiatives contributes to the growth of the Cricket Market in New Zealand.

Underlying macroeconomic factors: The Cricket Market within the Sports Market in New Zealand is greatly influenced by macroeconomic factors such as the countrys overall economic health, government fiscal policies, and global economic trends. As a country that heavily relies on its agriculture and tourism industries, economic stability and growth are critical for the success of the Sports market. Additionally, factors such as consumer spending and disposable income levels also play a significant role in determining the performance of the Cricket Market. Furthermore, government initiatives and investments to promote sports and increase participation, along with favorable regulations and policies, can greatly impact the growth and development of the market. Overall, a stable and growing economy is essential for sustained growth and success in the Cricket Market within the Sports Market in New Zealand.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.