Market Insights Advertising & Media Media

Cinema - New Zealand

New Zealand

In New Zealand, revenue in the Cinema market is projected to reach €199.70m in 2024.
Revenue in this sector is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 3.81%, which will result in a projected market volume of €240.80m by 2029.
The number of viewers in New Zealand's Cinema market is anticipated to amount to 2.1m users by 2029.
User penetration in this market will be 36.9% in 2024 and is expected to increase to 39.1% by 2029.
The average revenue per viewer in New Zealand is expected to amount to €102.80.
In a global context, most revenue will be generated the United States, which is projected to reach €19,450.00m in 2024.
New Zealand's cinema market is witnessing a resurgence in local storytelling, reflecting a growing demand for culturally relevant narratives amidst global competition.

Key regions: Europe, France, Asia, United Kingdom, Germany

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Analyst Opinion

The Cinema market in New Zealand has been experiencing significant growth in recent years, driven by changing customer preferences, emerging trends in the market, and local special circumstances. Customer preferences in the Cinema market have shifted towards immersive and high-quality experiences. Moviegoers are increasingly seeking out theaters that offer state-of-the-art technology, such as 3D and IMAX screens, as well as comfortable seating and superior sound systems. This preference for a premium cinematic experience has led to the rise of luxury cinemas in New Zealand, where customers can enjoy a range of amenities including reclining seats, gourmet food and beverage options, and personalized service. Trends in the market have also contributed to the growth of the Cinema industry in New Zealand. One notable trend is the increasing popularity of event cinema, which involves screening live performances such as opera, ballet, and theater productions in movie theaters. This trend has attracted a new audience segment and provided additional revenue streams for cinema operators. Another trend is the rise of streaming services, which has prompted cinemas to adapt and offer unique experiences that cannot be replicated at home. This has led to the introduction of special screenings, such as midnight premieres and themed movie nights, to create a sense of community and exclusivity for moviegoers. Local special circumstances have further fueled the development of the Cinema market in New Zealand. The country has a thriving film industry, with a number of internationally acclaimed movies being produced in New Zealand. This has generated a sense of national pride and increased interest in watching movies on the big screen. Additionally, New Zealand's stunning natural landscapes have attracted major film productions, resulting in an influx of international tourists who visit cinema locations featured in popular movies. This has created a unique opportunity for cinemas to cater to both local residents and tourists, further driving the growth of the market. Underlying macroeconomic factors have also played a role in the development of the Cinema market in New Zealand. The country's strong economy and high disposable incomes have allowed consumers to spend more on leisure activities, including going to the movies. Furthermore, the government's support for the creative industries, including the film sector, has provided a favorable environment for the growth of the Cinema market. This support includes financial incentives for film production and the development of world-class film infrastructure. In conclusion, the Cinema market in New Zealand is experiencing growth due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. The demand for immersive and high-quality cinematic experiences, the popularity of event cinema and streaming services, the country's thriving film industry, and the strong economy all contribute to the positive trajectory of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.