Market Insights Advertising & Media Media Cinema

Cinema Concessions - New Zealand

New Zealand

In New Zealand, revenue in the Cinema Concessions market market is projected to reach €94.09m in 2024.
This revenue is expected to exhibit an annual growth rate (CAGR 2024-2029) of 3.44%, leading to a projected market volume of €111.40m by 2029.
Furthermore, in the Cinema Concessions market market withNew_Zealand, the number of viewers is anticipated to amount to 2.1m users by 2029.
User penetration in New Zealand will be 36.9% in 2024 and is expected to increase to 39.1% by 2029.
The average revenue per viewer in New Zealand is expected to reach €48.42.
In a global context, the majority of revenue will be generated the United States, with a total of €9,166.00m projected for 2024.
In New Zealand, the cinema concessions market is witnessing a shift towards healthier snack options, reflecting evolving consumer preferences for wellness and sustainability.

Key regions: Germany, Europe, United States, China, United Kingdom

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Analyst Opinion

The Cinema Concessions market in New Zealand has seen significant growth and development in recent years.

Customer preferences: Customers in New Zealand have shown a strong preference for cinema concessions, with a growing demand for a wide range of food and beverage options. Popcorn, soft drinks, and candy are among the most popular items, but there is also a growing demand for healthier options such as gourmet popcorn, fresh fruit, and smoothies. Customers are increasingly looking for high-quality, locally sourced products that offer a unique and enjoyable cinema experience.

Trends in the market: One of the key trends in the Cinema Concessions market in New Zealand is the increasing focus on premium and gourmet offerings. Cinemas are now offering a wider range of high-quality food and beverage options, including artisanal popcorn flavors, craft beers, and specialty cocktails. This trend is driven by the desire to provide customers with a unique and luxurious cinema experience, as well as the growing demand for healthier and more sophisticated food options. Another trend in the market is the integration of technology to enhance the concessions experience. Many cinemas now offer self-service kiosks and mobile ordering apps, allowing customers to easily and conveniently order their favorite snacks and drinks. This not only improves efficiency and reduces waiting times, but also provides a more personalized and seamless customer experience.

Local special circumstances: New Zealand's unique cultural and geographical characteristics also contribute to the development of the Cinema Concessions market. The country has a strong cinema-going culture, with a high percentage of the population regularly attending movies. This creates a strong demand for concessions and encourages cinemas to continually innovate and improve their offerings. Additionally, New Zealand's reputation for high-quality food and beverage products also plays a role in the development of the Cinema Concessions market. The country is known for its fresh produce, artisanal products, and innovative culinary scene. Cinemas in New Zealand often partner with local food and beverage suppliers to offer unique and locally sourced concessions, further enhancing the cinema experience for customers.

Underlying macroeconomic factors: The strong growth in the Cinema Concessions market in New Zealand can also be attributed to favorable macroeconomic factors. The country has experienced steady economic growth in recent years, with rising disposable incomes and a growing middle class. This has led to increased consumer spending on entertainment and leisure activities, including cinema outings. As a result, cinemas have been able to invest in improving their concessions offerings and meeting the evolving preferences of their customers. In conclusion, the Cinema Concessions market in New Zealand has experienced significant growth and development, driven by customer preferences for a wide range of food and beverage options, the integration of technology, and unique local circumstances. The strong macroeconomic factors in the country have also contributed to the growth of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.