Market Insights Advertising & Media Media Cinema

Box Office - Portugal

Portugal

In Portugal, revenue in the Box Office market market is projected to reach €47.51m in 2024.
Revenue in this sector is expected to exhibit an annual growth rate (CAGR 2024-2029) of 3.91%, leading to a projected market volume of €57.55m by 2029.
The number of viewers in the Box Office market market in Portugal is anticipated to amount to 2.2m users by 2029.
User penetration in Portugal will be 20.1% in 2024 and is expected to increase to 22.2% by 2029.
The average revenue per viewer in Portugal is projected to be €23.16.
In a global context, the majority of revenue will be generated the United States, with a figure of €9,305.00m in 2024.
In Portugal, the box office market is increasingly favoring local productions, reflecting a growing appreciation for domestic storytelling and cultural representation.

Key regions: South Korea, United Kingdom, Germany, United States, Europe

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Analyst Opinion

The Box Office market in Portugal has been experiencing steady growth in recent years, driven by a combination of customer preferences, market trends, local special circumstances, and underlying macroeconomic factors.

Customer preferences: Portuguese moviegoers have shown a strong preference for a wide variety of genres, including drama, comedy, action, and animation. This diversity in preferences has led to a vibrant and diverse film industry in Portugal, with both domestic and international films finding success at the box office. Additionally, Portuguese audiences have shown a growing interest in immersive cinema experiences, such as 3D and IMAX screenings, which has contributed to the overall growth of the box office market.

Trends in the market: One of the key trends in the Portuguese box office market is the increasing popularity of local films. Portuguese filmmakers have been producing high-quality movies that resonate with domestic audiences, resulting in a surge in attendance and revenue for homegrown productions. This trend is further supported by government initiatives and funding programs that aim to promote and support the local film industry. Another notable trend is the rise of international blockbusters in the Portuguese box office. Major Hollywood releases have consistently performed well in Portugal, attracting large audiences and generating significant revenue. This can be attributed to the global appeal of these films, as well as effective marketing and distribution strategies employed by international studios.

Local special circumstances: Portugal's geographical location and cultural ties to both Europe and Latin America have contributed to the diversity of films screened in the country. Portuguese cinemas often showcase a mix of domestic, European, and Latin American films, catering to the varied tastes of the audience. This cultural diversity has created a unique cinema landscape in Portugal, where films from different regions can coexist and thrive.

Underlying macroeconomic factors: The overall economic stability and increasing disposable income of the Portuguese population have played a significant role in the growth of the box office market. As the economy continues to recover from the financial crisis, consumers have more discretionary income to spend on entertainment, including cinema tickets. This has resulted in higher attendance rates and increased box office revenue. Additionally, Portugal's growing tourism industry has had a positive impact on the box office market. The country's rich history, stunning landscapes, and vibrant culture attract millions of tourists each year, many of whom visit local cinemas to experience Portuguese films or catch the latest international releases. The influx of tourists has contributed to the overall growth of the box office market and provided additional revenue streams for cinemas. In conclusion, the Box Office market in Portugal is experiencing steady growth due to customer preferences for diverse genres and immersive cinema experiences, the popularity of local and international films, the unique cinema landscape shaped by cultural diversity, and the underlying macroeconomic factors of economic stability and growing tourism. These factors combined have created a thriving and dynamic box office market in Portugal.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.