Market Insights Advertising & Media Media Cinema

Cinema Concessions - Portugal

Portugal

In Portugal, revenue in the Cinema Concessions market market is projected to reach €46.31m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.34%, resulting in a projected market volume of €54.59m by 2029.
In this market, the number of viewers in Portugal is expected to amount to 2.2m users by 2029.
User penetration will be 20.1% in 2024 and is anticipated to hit 22.2% by 2029.
The average revenue per viewer in Portugal is expected to amount to €22.58.
In global comparison, most revenue will be generated the United States (€9,071.00m in 2024).
In Portugal, cinema concessions are increasingly focusing on premium snack offerings to enhance the overall viewing experience and attract diverse audiences.

Key regions: Germany, Europe, United States, China, United Kingdom

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Analyst Opinion

The Cinema Concessions market in Portugal is experiencing significant growth and development. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors all contribute to this positive trend. Customer preferences in Portugal play a crucial role in the development of the Cinema Concessions market. Portuguese moviegoers have shown a growing interest in the overall cinema experience, including the availability and quality of concessions. This shift in preferences can be attributed to the increasing demand for convenience and entertainment value. Moviegoers in Portugal now expect a wide range of food and beverage options, including gourmet snacks, craft beverages, and healthier choices. This customer preference for a diverse and elevated cinema concessions experience has led to the expansion and improvement of concessions offerings in theaters across the country. Trends in the market further support the growth of the Cinema Concessions market in Portugal. The rise of premium cinema experiences, such as luxury seating and immersive technologies, has created opportunities for theaters to enhance their concessions offerings. The introduction of innovative concepts, such as self-serve kiosks and mobile ordering, has also improved the efficiency and convenience of purchasing concessions. Additionally, the integration of online ticketing platforms with concessions ordering has made it easier for moviegoers to pre-order their snacks and avoid long queues, further driving the growth of the market. Local special circumstances in Portugal contribute to the development of the Cinema Concessions market. Portugal is known for its vibrant food culture and culinary traditions. This cultural emphasis on food and beverages has translated into the cinema experience, with theaters incorporating local flavors and specialties into their concessions offerings. From traditional Portuguese pastries to locally sourced wines, moviegoers in Portugal can enjoy a unique and authentic culinary experience while watching their favorite films. This localization of concessions not only appeals to local customers but also attracts tourists and visitors who are eager to explore the country's gastronomic delights. Underlying macroeconomic factors also play a role in the growth of the Cinema Concessions market in Portugal. The country's improving economy and rising disposable incomes have contributed to increased consumer spending on entertainment and leisure activities. As Portuguese consumers have more discretionary income, they are willing to spend more on cinema tickets and concessions, driving the growth of the market. Additionally, the growth of the tourism industry in Portugal has created a larger customer base for cinemas, further boosting the demand for concessions. In conclusion, the Cinema Concessions market in Portugal is developing and expanding due to customer preferences for an enhanced cinema experience, trends in the market such as premium offerings and innovative ordering methods, local special circumstances that incorporate Portuguese culinary traditions, and underlying macroeconomic factors such as a growing economy and increasing disposable incomes. This positive trend is expected to continue as the demand for a comprehensive and enjoyable cinema experience continues to grow in Portugal.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.