Market Insights Advertising & Media Esports

Publisher Fees - Australia

Australia

In Australia, revenue in the Publisher Fees market market is projected to reach €1.8m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.07%, leading to a projected market volume of €1.9m by 2029.
However, it is noteworthy that most revenue in the global context is generated China, with a projected market volume of €27.1m in 2024.
In Australia, the increasing popularity of eSports is driving up publisher fees, reflecting a growing investment in competitive gaming and sponsorship opportunities.

Key regions: United Kingdom, India, France, Europe, United States

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Analyst Opinion

The Publisher Fees Market in the eSports Market in Australia is facing negligible growth due to factors such as saturation in the market, declining interest in eSports, and the high costs associated with publishing. Despite this, the market continues to see some growth, driven by the increasing popularity of eSports and the rise of online gaming platforms.

Customer preferences: The growing popularity of eSports has led to an increase in demand for streaming services, resulting in higher publisher fees. This trend is driven by the rising number of viewers and the demand for high-quality content. Additionally, as the eSports industry becomes more mainstream, there is a shift towards professionalizing the industry, leading to higher fees for publishers. This is also reflected in the increasing investments and sponsorships in the eSports market.

Trends in the market: In Australia, the eSports market is experiencing a surge in popularity, with a growing number of publishers looking to capitalize on this trend. This has led to an increase in publisher fees, as companies seek to secure exclusive rights for their games to be played competitively. This trend is expected to continue as the eSports market continues to grow, with potential implications for industry stakeholders such as increased revenue opportunities for game publishers and potential challenges for smaller organizations trying to enter the market. Additionally, with the rise of online streaming and sponsorship deals, the role of publishers in the eSports ecosystem is becoming increasingly important. As such, it is crucial for industry stakeholders to closely monitor the trajectory of these trends and adapt their strategies accordingly.

Local special circumstances: In Australia, the Publisher Fees Market within the eSports Market is heavily influenced by the country's strong gaming culture and high internet penetration rate. This has created a competitive market for publishers, with a focus on delivering high-quality content and engaging experiences. Additionally, Australia's strict gambling laws have limited the growth of eSports betting, making publisher fees a key revenue source for the market. Furthermore, the country's geographic isolation has led to a unique ecosystem of local publishers and developers, creating a diverse and vibrant market.

Underlying macroeconomic factors: The Publisher Fees Market within the eSports Market in Australia is heavily influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other relevant financial indicators. The country's strong economic health and favorable regulatory environment have contributed to the growth of the market. Additionally, increased investment in digital technologies and infrastructure has led to the development of the eSports industry in Australia. The growing popularity of eSports among the younger population and the availability of high-speed internet also play a significant role in driving the demand for publisher fees in the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Publisher Fees market, which comprises payments from game publishers to Esports organizers for hosting events. All figures are based on net revenues and exclude agency commissions, rebates, and production costs.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.