Market Insights Advertising & Media Esports

Esports Betting - Australia

Australia

In Australia, revenue in the Esports Betting market market is projected to reach €103.8m in 2024.
The revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 5.86%, leading to a projected market volume of €138.0m by 2029.
While most revenue is generated the United States, in Australia is also experiencing growth with a projected market volume of €661.9m in 2024.
The average revenue per user (ARPU) in Australia is expected to amount to €34.0.
Australia's esports betting market is increasingly attracting attention, driven by the nation's growing youth engagement in competitive gaming and digital entertainment.

Key regions: India, Sweden, United Kingdom, Asia, Germany

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Analyst Opinion

The Esports Betting Market within the eSports Market in Australia is seeing mild growth, influenced by factors such as the growing popularity of digital technologies, increasing interest in eSports, and the convenience of online betting platforms.

Customer preferences: The rising popularity of Esports Betting Market within the eSports Market has seen a significant increase in the use of virtual currencies for in-game purchases and betting purposes. This trend is driven by the younger generation's preference for online and cashless transactions, as well as their growing interest in gaming and esports. With the ongoing COVID-19 pandemic, there has also been a shift towards virtual events and tournaments, providing more opportunities for online betting and engagement in the Esports Betting Market.

Trends in the market: In Australia, the Esports Betting market within the eSports Market is experiencing a surge in popularity, with more traditional sports betting companies expanding into the realm of esports. This trend is significant as it highlights the increasing acceptance and recognition of esports as a legitimate form of competition. Additionally, it presents a lucrative opportunity for industry stakeholders, such as team owners and game publishers, to tap into a new source of revenue. However, there are potential implications for the industry, such as the need for regulation and responsible gambling measures to protect players and fans. As the trend continues to grow, it will be important for stakeholders to carefully navigate the ethical and legal considerations surrounding this emerging market.

Local special circumstances: In Australia, the Esports Betting Market within the eSports Market is influenced by the country's strong gaming culture and high internet penetration rates. The government's supportive stance towards esports has also contributed to the growth of the market. Additionally, Australia's strict gambling regulations have led to the emergence of innovative and responsible esports betting platforms, catering to the unique needs of Australian consumers. These factors have created a dynamic and competitive market for esports betting in Australia, setting it apart from other markets around the world.

Underlying macroeconomic factors: The Esports Betting Market within the eSports Market in Australia is also influenced by macroeconomic factors such as technological advancements, regulatory support, and investment in infrastructure. The country's strong economy and supportive government policies have created a favorable environment for the growth of the market. Furthermore, the increasing popularity of esports and the rising number of gamers in Australia have contributed to the demand for esports betting, leading to market growth. Additionally, the growing trend of online betting and the increasing disposable income of the population are driving the market's growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Esports betting market, which comprises revenues from online betting on Esports events. All figures are based on net revenues and exclude agency commissions, rebates, and production costs.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.