Market Insights Advertising & Media Advertising Direct Messaging Advertising

Web Push Advertising - Portugal

Portugal

Ad spending in the Web Push Advertising market in Portugal is forecasted to reach €4.33m in 2024.
The market is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 2.96%, leading to a projected market volume of €5.01m by 2029.
When compared globally, the United States will generate the highest ad spending (€1,107.00m in 2024).
The average ad spending per internet user in the Web Push Advertising market is estimated to be €0.52 in 2024.
Portugal's increasing digital ad spend is driving the growth of Web Push Advertising, making it a key player in the country's advertising market.

Key regions: China, Australia, Germany, United Kingdom, France

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Web Push Advertising market in Portugal is experiencing significant growth and development.

Customer preferences: Portuguese customers are increasingly relying on the internet and digital platforms for their daily activities, including shopping, socializing, and entertainment. This has created a strong demand for targeted and personalized advertising. Web push advertising allows businesses to reach their target audience directly on their devices, providing them with relevant and timely information. Customers appreciate the convenience and efficiency of web push notifications, as they can receive updates and promotions without the need to actively search for them.

Trends in the market: One of the key trends in the Web Push Advertising market in Portugal is the increasing adoption of mobile devices. With the widespread use of smartphones and tablets, more people are accessing the internet on the go. This has created new opportunities for businesses to engage with their customers through web push notifications. Mobile devices offer a more intimate and personalized user experience, making it easier for businesses to deliver targeted advertising messages. As a result, companies are investing in mobile-friendly web push advertising strategies to capitalize on this trend. Another trend in the market is the growing importance of data analytics. Businesses are now able to collect and analyze vast amounts of data on customer behavior and preferences. This data can be used to create more targeted and effective web push advertising campaigns. By understanding their customers' interests and needs, businesses can deliver personalized content that is more likely to resonate with them. Data analytics also enables businesses to measure the success of their advertising campaigns and make data-driven decisions to optimize their strategies.

Local special circumstances: Portugal has a highly connected population, with a high internet penetration rate. This creates a favorable environment for web push advertising, as businesses can reach a large audience online. Additionally, Portuguese consumers are generally open to receiving advertising messages, as long as they are relevant and non-intrusive. This provides businesses with an opportunity to engage with their target audience through web push notifications.

Underlying macroeconomic factors: The Portuguese economy has been experiencing steady growth in recent years. This has led to an increase in consumer spending and business investment. As businesses look for new and innovative ways to reach their customers, web push advertising has emerged as an effective and cost-efficient solution. The relatively low cost of implementing web push advertising campaigns makes it an attractive option for businesses of all sizes. Furthermore, the competitive nature of the Portuguese market has prompted businesses to explore new advertising channels to gain a competitive edge. Web push advertising offers a unique and targeted approach that can help businesses stand out from their competitors. Overall, the Web Push Advertising market in Portugal is thriving due to the increasing customer demand for personalized and targeted advertising, the adoption of mobile devices, the importance of data analytics, the favorable local circumstances, and the underlying macroeconomic factors. As businesses continue to recognize the benefits of web push advertising, the market is expected to further expand in the coming years.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on Web Push Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing web push advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.