Market Insights Advertising & Media Advertising Direct Messaging Advertising

Web Push Advertising - France

France

Ad spending in the Web Push Advertising market in France is forecasted to reach €46.37m in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 2.04%, leading to a projected market volume of €51.29m by 2029.
When compared globally, the United States will generate the highest ad spending (€1,118.00m in 2024).
The average ad spending per internet user in the Web Push Advertising market is estimated to be €0.84 in 2024.
France's growing interest in personalized content is driving the surge of Web Push Advertising in the dynamic Advertising market.

Key regions: China, Australia, Germany, United Kingdom, France

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Analyst Opinion

The Web Push Advertising market in France has been experiencing significant growth in recent years.

Customer preferences: French customers have shown a strong preference for personalized and targeted advertising. They appreciate advertisements that are relevant to their interests and needs, and are more likely to engage with brands that provide them with personalized experiences. This has led to an increased demand for Web Push Advertising, as it allows brands to deliver targeted messages directly to their customers' devices. Additionally, French customers value convenience and efficiency, and Web Push Advertising offers a convenient way for brands to communicate with their customers in real-time.

Trends in the market: One of the key trends in the Web Push Advertising market in France is the increasing adoption of mobile devices. French consumers are increasingly using smartphones and tablets to access the internet, and this trend has created new opportunities for Web Push Advertising. Brands are leveraging the popularity of mobile devices to reach their customers through push notifications, which are delivered directly to their devices. This allows brands to engage with their customers in a more immediate and personal way, and has contributed to the growth of the Web Push Advertising market in France. Another trend in the market is the growing importance of data-driven advertising. French brands are increasingly relying on data analytics to understand their customers and deliver personalized advertising messages. Web Push Advertising provides brands with valuable data insights, such as customer preferences and behavior patterns, which can be used to optimize their advertising campaigns. By leveraging data-driven insights, brands can deliver more relevant and targeted advertisements, leading to higher engagement and conversion rates.

Local special circumstances: France has a highly developed digital advertising industry, with a large number of advertising agencies and technology providers. This has created a competitive landscape in the Web Push Advertising market, with brands vying for the attention of French consumers. To stand out in this crowded market, brands need to offer innovative and creative advertising campaigns that capture the attention of their target audience. Additionally, French consumers are known for their discerning taste and high expectations, so brands need to ensure that their Web Push Advertising campaigns are of high quality and provide a seamless user experience.

Underlying macroeconomic factors: The growth of the Web Push Advertising market in France can be attributed to several underlying macroeconomic factors. Firstly, France has a strong and stable economy, which has contributed to the overall growth of the advertising industry. With a stable economy, brands have more resources and confidence to invest in advertising campaigns, including Web Push Advertising. Additionally, France has a large population with high internet penetration rates, providing a large and diverse customer base for brands to target. The increasing popularity of e-commerce and online shopping has also contributed to the growth of the Web Push Advertising market, as brands look for effective ways to reach and engage with online consumers. Overall, the combination of customer preferences, market trends, local special circumstances, and underlying macroeconomic factors has created a favorable environment for the growth of the Web Push Advertising market in France.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on Web Push Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for distributing web push advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet users.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.