Sports - France

France

Revenue in the Sports market is projected to reach €2,445.00m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.31%, resulting in a projected market volume of €2,878.00m by 2029.
In global comparison, most revenue will be generated in the United States (€46,140.00m in 2024).
The average revenue per user (ARPU) in the Sports market is projected to amount to €104.10 in 2024.

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Analyst Opinion

The Sports market in France has seen minimal growth in recent years, a trend influenced by various factors including the dominance of soccer as the most popular sport, the lack of popularity of other American sports such as American football and basketball, and the limited presence of international sports like cricket and baseball. Despite this, rising health awareness among consumers and the convenience offered by online sports services could drive future growth in the market.

Customer preferences: The French Sports market has seen a rise in demand for sports apparel and equipment that promotes health and wellness. This trend is linked to an increased focus on living a healthy lifestyle, emphasized through cultural values such as fresh, locally-sourced food and an active lifestyle. With an aging population, there is also a growing demand for sports products that cater to the needs of older consumers. Additionally, eco-consciousness and sustainability have become key factors in consumer decision-making, leading to a rise in demand for eco-friendly and ethically-sourced sports products.

Trends in the market: In France, the Sports Market industry is experiencing a surge in demand for athleisure products, with consumers seeking both style and functionality in their clothing choices. This trend is driven by the rising popularity of fitness and active lifestyle among the French population. The trajectory of this trend is expected to continue on an upward trajectory, with more brands offering innovative and versatile athleisure options. This trend has significant implications for industry stakeholders, as they must adapt to changing consumer preferences and incorporate more sustainable and ethical practices in their production processes. Additionally, the trend also opens up opportunities for collaborations between fashion and sports brands to cater to the growing demand for stylish and functional activewear.

Local special circumstances: In France, the Sports Market is heavily influenced by the countrys deep-rooted passion for sports, particularly for football and cycling. This has led to the emergence of a highly competitive and well-developed market for sports equipment, apparel, and events. Furthermore, the countrys strict regulations and cultural emphasis on fair play and sportsmanship shape the markets dynamics. These factors have also contributed to the popularity of eco-friendly and sustainable products in the Sports Market in France, setting it apart from other markets.

Underlying macroeconomic factors: The Sports Market in France is heavily influenced by macroeconomic factors such as the countrys strong economic health, growing consumer demand for sports products and services, and government policies supporting the growth of the sports industry. Additionally, global economic trends such as increasing disposable income and a growing preference for an active lifestyle are driving the demand for sports products and services in the country. These factors, combined with a strong investment in sports infrastructure, are expected to continue driving the growth of the Sports Market in France in the coming years.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.