Soccer Media - France

  • France
  • Revenue in the Soccer Media market is projected to reach €1.92bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.41%, resulting in a projected market volume of €2.27bn by 2029.
  • In global comparison, most revenue will be generated in the United Kingdom (€7,267.00m in 2024).
  • The average revenue per user (ARPU) in the Soccer Media market is projected to amount to €101.60 in 2024.
  • In the Soccer Media market, the number of users is expected to amount to 14.7m users by 2029.
  • User penetration in the Soccer Media market will be at 29.1% in 2024.
 
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Analyst Opinion

The Soccer Media Market in France has seen slow growth due to factors like limited audience reach and the dominance of traditional media. However, increasing digitalization and changing consumer preferences are expected to impact the markets growth rate in the future.

Customer preferences:
The rise of social media platforms has significantly impacted the consumption of soccer content in France, with fans turning to digital platforms for the latest news and highlights. This trend is further fueled by the growing popularity of mobile devices, creating a demand for on-the-go access to sports content. Additionally, the increasing diversity of the French population has led to a demand for more diverse and inclusive coverage of soccer, catering to a wider audience and catering to the cultural nuances of different communities. This shift towards digital and diverse soccer media is reshaping the landscape of the market and creating new opportunities for innovation and growth.

Trends in the market:
In France, the Soccer Media Market is seeing a rise in the adoption of digital platforms for streaming soccer matches, allowing fans to stay connected and engaged with their favorite teams. This trend has been accelerated by the COVID-19 pandemic, as stadiums remain closed to spectators. As a result, there is increased demand for innovative services and technologies, such as virtual reality and augmented reality, to enhance the viewing experience. This trend is significant as it provides opportunities for media companies, clubs, and sponsors to reach a wider audience and monetize their digital offerings. However, it also poses challenges for traditional broadcasters and may require them to adapt their strategies to remain competitive in the evolving market.

Local special circumstances:
In France, the Soccer Media Market is heavily influenced by the widespread popularity and prestige of soccer in the country. The countrys strong football culture and passionate fan base drive the demand for media coverage and broadcasting of matches. Additionally, Frances strict labor laws and regulations, particularly in the entertainment industry, play a significant role in shaping the market, with the requirement for broadcasters to have a large percentage of French-produced content. This unique regulatory environment has led to the dominance of local media players in the market, creating a distinct landscape compared to other countries in the global Soccer Media Market.

Underlying macroeconomic factors:
The French Soccer Media Market is heavily dependent on macroeconomic factors, such as the countrys economic stability and fiscal policies. A strong and stable economy increases consumer spending power, resulting in higher demand for soccer media products and services. In addition, investments in the sports industry and infrastructure development contribute to the growth of the market. Regulatory support for the soccer industry, such as favorable broadcasting rights and sponsorships, also plays a crucial role in driving the market forward. The increasing popularity of soccer globally and the rise of digital media have further accelerated the growth of the Soccer Media Market in France.

Methodology

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.

Visión general

  • Revenue
  • Analyst Opinion
  • Reach
  • Global Comparison
  • Methodology
  • Key Market Indicators
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