Market Insights Advertising & Media Sports

Baseball - France

France

Revenue in the Baseball market is projected to reach €4.26m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.01%, resulting in a projected market volume of €4.94m by 2029.
In global comparison, most revenue will be generated in the United States (€9,241.00m in 2024).
The average revenue per user (ARPU) in the Baseball market is projected to amount to €4.16 in 2024.
In the Baseball market, the number of users is expected to amount to 1.3m users by 2029.
User penetration in the Baseball market will be at 1.6% in 2024.

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Analyst Opinion

The Baseball Market in France has seen minimal growth, influenced by a range of factors including the popularity of digital technologies, the increasing health awareness among consumers, and the convenience of online services. The sub-markets of Baseball Media, Merchandise, and Ticket Sales also play a role in shaping the overall market. Additionally, changing consumer behavior and the impact of technology on traditional methods of buying and selling baseball-related products have contributed to the slow growth rate.

Customer preferences: The baseball market in France has seen a significant rise in interest and participation, particularly among younger demographics. This can be attributed to the growing popularity of American culture and entertainment in France. Additionally, there has been a shift towards a more health-conscious society, with consumers prioritizing physical activity and wellness. This trend has led to a demand for high-quality, sustainable and ethically sourced baseball equipment, as well as a rise in interest for fitness and performance tracking technology and digital training programs. The use of social media to promote and engage with the sport has also become prevalent, showcasing the mainstream appeal of baseball in France.

Trends in the market: In France, the Baseball Market within the Sports Market is seeing a shift towards virtual streaming opportunities for fans to access live games. This trend is gaining momentum, as technology becomes more advanced and fans seek convenience. Furthermore, ticket sales are declining in popularity, and teams are now focusing on creating unique and immersive experiences, such as fan engagement programs and interactive activities. This trend has significant implications for stakeholders, as it opens up new revenue streams and enhances the overall fan experience. However, it also poses a challenge for traditional methods of revenue generation, such as ticket sales and sponsorships. With the rise of virtual streaming, stakeholders must adapt to stay competitive and cater to the changing preferences of consumers in the Baseball Market.

Local special circumstances: In France, the Baseball Market within the Sports Market market is heavily influenced by the countrys long-standing love for the sport. The French Baseball and Softball Federation promotes and governs the sport, with a growing number of players and teams across the country. Additionally, the success of Major League Baseball teams featuring French players has increased interest in the sport. Furthermore, the strict regulations on professional sports leagues in France have led to a unique dynamic between baseball clubs and players, shaping the market in its own way.

Underlying macroeconomic factors: In France, the Baseball Market within the Sports Market is impacted by macroeconomic factors such as consumer spending, government policies, and global economic trends. As a sport that requires significant equipment and facilities, consumer spending and disposable income greatly influence the growth of the market. Government policies, such as tax incentives and subsidies, can also play a key role in promoting the development of the Baseball Market. In addition, global economic trends can impact the market, as a recession or economic downturn may lead to a decrease in demand for luxury goods like sports equipment. On the other hand, a strong economy can contribute to increased consumer spending and investment in the Baseball Market.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.