Market Insights Advertising & Media Advertising

Cinema Advertising - Portugal

Portugal

In Portugal, ad spending in the Cinema Advertising market is projected to reach €4.46m in 2024.
Ad spending in this sector is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 5.58%, leading to a projected market volume of €5.85m by 2029.
However, it is notable that most revenue will be generated the United States, with a projected market volume of €873.60m in 2024.
Within the Cinema Advertising market, the number of viewers in Portugal is anticipated to amount to 2.2m users by 2029.
The average ad spending per viewer in Portugal's Cinema Advertising market is projected to be €2.17 in 2024.
In Portugal, cinema advertising is increasingly recognized for its ability to engage audiences, leveraging immersive experiences to enhance brand storytelling and consumer connection.

Key regions: United Kingdom, Japan, United States, Europe, Germany

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Región

Comparación de regiones

Moneda

Analyst Opinion

The Cinema Advertising market in Portugal has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for this growth is the changing preferences of consumers. With the rise of digital platforms and streaming services, traditional advertising channels such as television and print media have become less effective in reaching audiences. As a result, advertisers are turning to alternative channels, such as cinema, to engage with their target market. Cinema advertising offers a unique opportunity to captivate audiences in a captive environment, where they are more likely to pay attention to the advertisements being shown.

Trends in the market: Another trend driving the growth of the Cinema Advertising market in Portugal is the increasing popularity of movies among the population. Portugal has a strong cinema culture, with a high number of movie theaters and a growing number of film festivals. This has led to an increase in the number of people going to the cinema, creating a larger audience for advertisers to target.

Local special circumstances: In addition to the general trends in the market, there are also some local special circumstances that are contributing to the growth of cinema advertising in Portugal. One of these is the fact that Portuguese consumers are generally more receptive to advertising messages than consumers in other countries. This can be attributed to the fact that advertising is deeply ingrained in Portuguese culture, with a long history of creative and impactful advertising campaigns.

Underlying macroeconomic factors: The growth of the Cinema Advertising market in Portugal can also be attributed to underlying macroeconomic factors. Portugal has experienced steady economic growth in recent years, which has led to an increase in consumer spending. This has created a favorable environment for advertisers, as they have more resources to invest in advertising campaigns. Additionally, the tourism industry in Portugal has been booming, attracting a large number of international visitors. This has created a diverse and multicultural audience for advertisers to target. In conclusion, the Cinema Advertising market in Portugal is experiencing significant growth due to changing customer preferences, the increasing popularity of movies, local special circumstances, and underlying macroeconomic factors. Advertisers are recognizing the unique opportunities that cinema advertising offers in reaching and engaging with their target market. As a result, we can expect the Cinema Advertising market in Portugal to continue to grow in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.