Market Insights Advertising & Media Advertising

Digital Classifieds - Portugal

Portugal

Ad spending in the Digital Classifieds market in Portugal is forecasted to reach €22.25m in 2024.
The expected annual growth rate (CAGR 2024-2029) of 0.07% indicates a projected market volume of €22.33m by 2029.
When compared globally, China is set to dominate in ad spending with €7,030.00m in 2024.
The average ad spending per internet user in the General classifieds market is projected to be €0.93 in 2024.
By 2029, 39% of the total ad spending in the Digital Classifieds market in Portugal will be generated through mobile.
Portugal's digital classifieds market is experiencing rapid growth, with increasing user engagement and a surge in online ad placements.

Key regions: Japan, Australia, Europe, India, Germany

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Comparación de regiones

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Analyst Opinion

The Digital Classifieds market in Portugal has been experiencing significant growth in recent years.

Customer preferences: Portuguese consumers have shown a strong preference for online classifieds platforms when it comes to buying and selling goods and services. This can be attributed to the convenience and ease of use offered by these platforms, as well as the wide range of products and services available. Additionally, the ability to compare prices and read reviews from other users has made online classifieds platforms a popular choice among Portuguese consumers.

Trends in the market: One of the key trends in the Digital Classifieds market in Portugal is the increasing popularity of mobile apps. With the widespread adoption of smartphones and the availability of high-speed internet, more and more consumers are using their mobile devices to access online classifieds platforms. This trend has led to the development of user-friendly mobile apps that offer a seamless browsing and purchasing experience. As a result, mobile apps have become a key driver of growth in the Digital Classifieds market in Portugal. Another trend in the market is the rise of niche classifieds platforms. While general classifieds platforms continue to dominate the market, there has been an increase in the number of specialized platforms catering to specific industries or interests. These niche platforms offer a more targeted and personalized experience for both buyers and sellers, leading to increased user engagement and loyalty.

Local special circumstances: One of the unique aspects of the Digital Classifieds market in Portugal is the strong presence of local classifieds platforms. While international platforms such as OLX and eBay are popular in the country, there are also several local platforms that cater specifically to the Portuguese market. These local platforms have a deep understanding of the local culture and consumer preferences, allowing them to offer a more tailored experience for Portuguese users.

Underlying macroeconomic factors: The growth of the Digital Classifieds market in Portugal can be attributed to several underlying macroeconomic factors. Firstly, the country has experienced steady economic growth in recent years, leading to an increase in disposable income and consumer spending. This has created a favorable environment for the growth of the online classifieds market, as consumers have more money to spend on goods and services. Additionally, Portugal has a high internet penetration rate, with a large percentage of the population having access to the internet. This has created a large potential customer base for online classifieds platforms, driving demand and growth in the market. In conclusion, the Digital Classifieds market in Portugal is experiencing significant growth, driven by customer preferences for online platforms, the rise of mobile apps, and the presence of local classifieds platforms. These trends, combined with favorable macroeconomic factors, have created a thriving market for online classifieds in Portugal.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital classifieds advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital classifieds advertising fees paid by advertisers to display online jobs, motor, real estate, and general classifieds.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry association reports, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.