Market Insights Advertising & Media Advertising

Digital Classifieds - Benelux

Benelux

Ad spending in the Digital Classifieds market in Benelux is forecasted to reach €358.10m in 2024.
The expected annual growth rate (CAGR 2024-2029) for ad spending is 0.32%, leading to a projected market volume of €363.90m by 2029.
When compared globally, China is anticipated to generate the highest ad spending with €7,030.00m in 2024.
The projected average ad spending per internet user in the Real Estate classifieds market is estimated to be €3.75 in 2024.
Within the Digital Classifieds market in Benelux, 31% of the total ad spending will come from mobile devices by 2029.
In Benelux, the Digital Classifieds market is experiencing a surge in user engagement and revenue growth amidst increasing digital advertising spend.

Key regions: Japan, Australia, Europe, India, Germany

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Digital Classifieds market in Benelux continues to grow and evolve, driven by customer preferences and local special circumstances.

Customer preferences: In Benelux, customers have shown a strong preference for online platforms when it comes to buying and selling goods and services. This can be attributed to the convenience and ease of use offered by digital classifieds platforms. Customers appreciate the ability to browse through a wide range of products and services from the comfort of their own homes, and the ability to easily compare prices and features. Furthermore, the ability to communicate directly with sellers and negotiate prices is seen as a major advantage of digital classifieds platforms.

Trends in the market: One of the key trends in the Digital Classifieds market in Benelux is the increasing popularity of mobile apps. With the widespread use of smartphones and tablets, customers are increasingly using mobile apps to access digital classifieds platforms. This trend is driven by the convenience and portability offered by mobile apps, allowing customers to browse and make purchases on the go. Additionally, mobile apps often offer additional features such as location-based search and push notifications, further enhancing the customer experience. Another trend in the market is the growing importance of niche classifieds platforms. While general classifieds platforms continue to dominate the market, there is a growing demand for specialized platforms that cater to specific industries or interests. This trend can be attributed to customers' desire for more targeted and relevant listings, as well as the increasing competition in the general classifieds space. Niche platforms are able to provide a more focused and curated experience, which appeals to customers looking for specific products or services.

Local special circumstances: The Digital Classifieds market in Benelux is influenced by several local special circumstances. One of these is the high internet penetration rate in the region. Benelux countries have some of the highest internet penetration rates in Europe, which has contributed to the widespread adoption of digital classifieds platforms. Additionally, the region's strong e-commerce infrastructure and payment systems have further facilitated the growth of the Digital Classifieds market. Another special circumstance is the cultural preference for second-hand goods. In Benelux, there is a strong tradition of buying and selling used items, which has translated into a thriving market for second-hand goods on digital classifieds platforms. Customers appreciate the opportunity to find unique and affordable items, while also reducing waste and promoting sustainability.

Underlying macroeconomic factors: The growth of the Digital Classifieds market in Benelux is also influenced by underlying macroeconomic factors. The region's stable and prosperous economy provides a favorable environment for businesses to thrive, including digital classifieds platforms. Additionally, the high level of consumer confidence and disposable income in Benelux countries contribute to increased spending on goods and services, further driving the growth of the market. In conclusion, the Digital Classifieds market in Benelux is experiencing steady growth and development, driven by customer preferences, local special circumstances, and underlying macroeconomic factors. The increasing popularity of mobile apps and niche platforms, along with the region's high internet penetration rate and cultural preference for second-hand goods, are shaping the market in unique ways. As the market continues to evolve, it will be interesting to see how these trends and circumstances further shape the Digital Classifieds landscape in Benelux.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on digital classifieds advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers digital classifieds advertising fees paid by advertisers to display online jobs, motor, real estate, and general classifieds.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use market data from industry association reports, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, internet users, and digital consumer spending.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.