Market Insights Advertising & Media Advertising

Cinema Advertising - Benelux

Benelux

In the Benelux region, ad spending in the Cinema Advertising market is projected to reach €45.41m in 2024.
Ad spending in this market is expected to show an annual growth rate (CAGR 2024-2029) of 5.33%, resulting in a projected market volume of €58.88m by 2029.
Although most revenue will be generated the United States, the Cinema Advertising market in Benelux is also poised for growth.
In this market, the number of viewers is expected to amount to 14.3m users by 2029.
Additionally, the average ad spending per viewer in the Cinema Advertising market is projected to amount to €3.48 in 2024.
In the Benelux region, cinema advertising is increasingly embraced by brands seeking immersive storytelling to captivate audiences amidst the digital advertising surge.

Key regions: United Kingdom, Japan, United States, Europe, Germany

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Comparación de regiones

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Analyst Opinion

The Cinema Advertising market in Benelux is experiencing steady growth due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in the Benelux region have been shifting towards immersive and experiential forms of advertising.

Cinema advertising provides a unique opportunity for brands to engage with audiences in a captive environment, where they can fully immerse themselves in the content. This preference for immersive experiences has led to increased demand for cinema advertising in Benelux. Trends in the market also contribute to the growth of cinema advertising in Benelux.

One of the key trends is the increasing popularity of blockbuster movies in the region. Benelux has a strong cinema-going culture, with a high number of movie theaters and a large audience base. The release of highly anticipated movies attracts a significant number of viewers, creating a valuable advertising opportunity for brands.

This trend is driving the growth of cinema advertising in Benelux. Local special circumstances further support the development of the cinema advertising market in Benelux. The region is known for its diverse and multicultural population, with people from different backgrounds and languages.

Cinema advertising allows brands to reach a wide range of audiences in a localized manner. By tailoring their advertisements to specific regions or languages, brands can effectively communicate their messages to the diverse population in Benelux. Underlying macroeconomic factors also play a role in the growth of cinema advertising in Benelux.

The region has a stable and growing economy, with a high level of disposable income among its population. This enables people to spend more on leisure activities, including going to the cinema. As a result, the cinema industry in Benelux has been thriving, creating opportunities for brands to advertise their products and services to a captive and receptive audience.

In conclusion, the Cinema Advertising market in Benelux is developing due to customer preferences for immersive experiences, trends in the market such as the popularity of blockbuster movies, local special circumstances that cater to the diverse population, and underlying macroeconomic factors such as a stable and growing economy. These factors contribute to the growth and success of cinema advertising in Benelux.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.