Digital Advertising

worldwide

Reflejos
Definición del mercado
in-scope / out-of-scope
Informes
  • Revenue in the Digital Advertising market amounts to €87,010m in 2019.
  • The market's largest segment is Search Advertising with a market volume of €98,079m in 2019.
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Digital Advertising uses the internet to deliver marketing messages via various formats to internet users. This includes banners (e.g. Skyscrapers, Overlays, Rich media formats), video pre-rolls or mid-rolls, search engine advertising as well as online classifieds and social media advertising.
Detailed definitions of these segments can be found on the sub-pages for the corresponding market segments.

Furthermore the digital advertising market is segmented into desktop and mobile revenues depending on the delivery method such as desktop computers or mobile devices (smartphones and tablet PCs).

E-mail marketing, audio ads, influencer sponsorships and commission-based affiliate systems are not considered here.

All figures refer to gross values.
in-scope
  • Display advertising including banners and video ads
  • Search engine advertising and social media advertising
  • Online classifieds
  • Classification in desktop and mobile revenue
out-of-scope
  • E-mail marketing, audio ads
  • Influencer sponsorships
  • Commission-based affiliate systems

Ad Spending Spending Development

en el mercado Digital Advertising en million € en percent

Descripción Ad spending in the Digital Advertising market amounts to €87,010m in 2019. Descripción The Digital Advertising market is expected to show a ad spending growth of 12.5% in 2020.

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  • Ad Spending
  • Spending Development
Información

Ad spending:

The “Ad Spending” box shows the forecasted development of the selected market (market segment, region) for each year.


Revenue Growth:

The “Revenue Growth” box shows the year-over-year revenue development of the selected market (market segment, region) in percentage terms.

Puede ver la definición y una explicación detallada del mercado aquí.
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Global Comparison

en el mercado Digital Advertising en million €

Descripción With a market volume of €99,453m in 2019, most ad spending is generated in United States.

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Información

Global Comparison – Revenue:

The “Revenue” tab shows a comparison of revenues for the leading economies in the selected market (market segment, region) and year.

Puede ver la definición y una explicación detallada del mercado aquí.
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Key Market Indicators

The following Key Market Indicators give an overview of the demographic, economic and technological development of the selected region on the basis of general KPIs. The calculation of Statista’s Market Outlook is based on a complex market-driver logic including over 400 region-specific data sets.

2017201820192020202120222023 CAGR
(2017-2023)
Internet penetration en %
Percentage of individuals in the selected region using the internet | Source: Statista
xx,x xx,x xx,x xx,x xx,x xx,x xx,x
GDP (current) en €
Gross domestic product (in current prices, constant exchange rate) of the selected region per capita | Source: IMF
x.xxx xx.xxx xx.xxx xx.xxx xx.xxx xx.xxx xx.xxx
Households en m
Total number of households in the selected region. | Source: Statista
x.xxx,x x.xxx,x x.xxx,x x.xxx,x x.xxx,x x.xxx,x x.xxx,x
Population en m
Number of individuals (all ages) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
x.xxx,x x.xxx,x x.xxx,x x.xxx,x x.xxx,x x.xxx,x x.xxx,x
0-14 years en m
Number of individuals (age 0-14) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
x.xxx,x x.xxx,x x.xxx,x x.xxx,x x.xxx,x x.xxx,x x.xxx,x
15-24 years en m
Number of individuals (age 15-24) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
x.xxx,x x.xxx,x x.xxx,x x.xxx,x x.xxx,x x.xxx,x x.xxx,x
25-34 years en m
Number of individuals (age 25-34) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
x.xxx,x x.xxx,x x.xxx,x x.xxx,x x.xxx,x x.xxx,x x.xxx,x
35-44 years en m
Number of individuals (age 35-44) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
xxx,x xxx,x xxx,x x.xxx,x x.xxx,x x.xxx,x x.xxx,x
45-54 years en m
Number of individuals (age 45-54) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
xxx,x xxx,x xxx,x xxx,x xxx,x xxx,x xxx,x
55+ years en m
Number of individuals (age 55 and older) living in the selected region, the data reflect the United Nations' medium variant of World Population Prospects | Source: UN
x.xxx,x x.xxx,x x.xxx,x x.xxx,x x.xxx,x x.xxx,x x.xxx,x
Consumer spending (current) en €
Average consumer spending per capita of private households in the selected region (in current prices, constant exchange rate) | Source: Statista
x.xxx x.xxx x.xxx x.xxx x.xxx x.xxx x.xxx
Foodstuffs, beverages en €
Consumer spending per capita for food and non-alcoholic beverages (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). The COICOP definition varies from the market definitions employed in the Consumer Market Outlook. It covers all private household spendings meant for consumption at home. In contrast, the Food market in the Consumer Market Outlook covers only certain segments of processed food and excludes for example fresh food, oils and fats and some other items. The markets for Alcoholic, Non-Alcoholic and Hot Drinks in turn not only include sales for at-home consumption (off-trade) but also sales to the on-trade sector (restaurants, bars, cafés) that are valued at wholesale prices. | Source: Statista
xxx xxx xxx xxx x.xxx x.xxx x.xxx
Alcohol, tobacco en €
Consumer spending per capita for alcoholic beverages, tobacco and narcotics (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). The COICOP definition varies from the market definitions employed in the Consumer Market Outlook. It covers all private household spendings meant for consumption at home. The market for Alcoholic, Non-Alcoholic and Hot Drinks not only include sales for at-home consumption (off-trade) but also sales to the on-trade sector (restaurants, bars, cafés) that are valued at wholesale prices. | Source: Statista
xxx xxx xxx xxx xxx xxx xxx
Clothing, footwear en €
Consumer spending per capita for clothing and footwear (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). Included are both consumption of goods as well as services (cleaning and cobblers). | Source: Statista
xxx xxx xxx xxx xxx xxx xxx
Housing en €
Consumer spending per capita for housing, water, electricity, gas and other fuels (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista
x.xxx x.xxx x.xxx x.xxx x.xxx x.xxx x.xxx
Household en €
Consumer spending per capita for furnishings, household equipment and routine maintenance of the house (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista
xxx xxx xxx xxx xxx xxx xxx
Health en €
Consumer spending per capita for health (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista
xxx xxx xxx xxx xxx xxx xxx
Transport en €
Consumer spending per capita for transport (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). This group inlcudes the purchase of vehicles, maintenenace of vehicles as well as transportation services. | Source: Statista
xxx xxx xxx xxx xxx xxx xxx
Communication en €
Consumer spending per capita for communication (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista
xxx xxx xxx xxx xxx xxx xxx
Recreation, culture en €
Consumer spending per capita for recreation and culture (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista
xxx xxx xxx xxx xxx xxx xxx
Education en €
Consumer spending per capita for education (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista
xxx xxx xxx xxx xxx xxx xxx
Restaurants, hotels en €
Consumer spending per capita for restaurants and hotels (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate) | Source: Statista
xxx xxx xxx xxx xxx xxx xxx
Other en €
Consumer spending per capita for miscellaneous goods and services (according to the Classification of Individual Consumption Purposes, COICOP) in the selected region (in current prices, constant exchange rate). These include personal care products and services, personal items like watches and jewellery as well as all other products and services not mentioned elsewhere. | Source: Statista
xxx xxx xxx xxx xxx xxx xxx
Telecommunication
Click arrow to expand
Average connection speed en Mbits/s
Average internet connection speed in Mbits/s | Source: Akamai, Statista
xx,xx xx,xx xx,xx xx,xx xx,xx xx,xx xx,xx
Broadband subscriptions per 100 capita
Number of-fixed broadband subscriptions per 100 inhabitants. | Source: World Bank, Statista
xx,x xx,x xx,x xx,x xx,x xx,x xx,x
Smartphone penetration en %
Percentage of individuals from the total population using a smartphone on a monthly basis | Source: Statista
xx,x xx,x xx,x xx,x xx,x xx,x xx,x
Hardware market
Click arrow to expand
Per-capita volume mobile phones en units
Average per capita sales of mobile phones in units | Source: Statista
x,xx x,xx x,xx x,xx x,xx x,xx x,xx
Per-capita volume laptops en units
Average per capita sales of laptops and tablets in units | Source: Statista
x,xx x,xx x,xx x,xx x,xx x,xx x,xx
Per-capita volume desktop PCs en units
Average per capita sales of Desktop-PCs in units. | Source: Statista
x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx x,xxx
Per-capita revenue mobile phones en €
Average revenue of mobile phones per capita | Source: Statista
xx,x xx,x xx,x xx,x xx,x xx,x xx,x
Per-capita revenue laptops en €
Average revenue of laptops and tablets per capita. | Source: Statista
xx,x xx,x xx,x xx,x xx,x xx,x xx,x
Per-capita revenue desktop PCs en €
Average revenue of Desktop-PCs per capita. | Source: Statista
x,x x,x x,x x,x x,x x,x x,x
Fuente: Statista, mayo 2019; ; La región seleccionada solo incluye los países que se indican en la sección "Digital Market Outlook"
Fuente: Statista, mayo 2019, based on IMF, World Bank, UN and Eurostat
; La región seleccionada solo incluye los países que se indican en la sección "Digital Market Outlook"

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