Market Insights Technology Software Enterprise Software

Customer Relationship Management Software - Canada

Canada

Revenue in the Customer Relationship Management Software market is projected to reach €2.55bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 9.90%, resulting in a market volume of €3.72bn by 2028.
The average Spend per Employee in the Customer Relationship Management Software market is projected to reach €120.80 in 2024.
In global comparison, most revenue will be generated in the United States (€40,890.00m in 2024).

Key regions: Canada, United States, France, Netherlands, Germany

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

Canada, known for its vast landmass and multiculturalism, is also a growing market for Customer Relationship Management (CRM) software.

Customer preferences: Canadian customers prefer software that is user-friendly, customizable, and cost-effective. They also value software that integrates well with other tools, such as email and social media, to improve efficiency. Canadian businesses, especially small and medium-sized enterprises, are increasingly looking for cloud-based CRM solutions to reduce IT costs and increase accessibility.

Trends in the market: The CRM software market in Canada is expected to grow due to the increasing adoption of cloud-based solutions. The COVID-19 pandemic has accelerated this trend as businesses have shifted to remote work and require software that can be accessed from anywhere. Additionally, the market is seeing a rise in AI-powered CRM solutions that can improve customer engagement and automate tasks, such as lead generation and customer service.

Local special circumstances: Canada has a unique bilingual culture, with English and French being the official languages. This presents a challenge for CRM software providers who must ensure their software is available in both languages and can handle bilingual customer interactions. Additionally, Canada has strict data privacy laws, such as the Personal Information Protection and Electronic Documents Act (PIPEDA), which require businesses to obtain consent before collecting personal information and to protect that information from unauthorized access.

Underlying macroeconomic factors: Canada has a stable and growing economy, with a strong focus on technology and innovation. This provides a favorable environment for CRM software providers to expand their business. However, the country also faces challenges such as a highly competitive market and a shortage of skilled IT professionals. The Canadian government has implemented initiatives to address the latter, such as the Global Talent Stream program, which allows businesses to bring in foreign talent to fill skill gaps.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.