Public Cloud - Canada

Canada

Revenue in the Public Cloud market is projected to reach €15.03bn in 2024.
Software as a Service dominates the market with a projected market volume of €8.01bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 18.94%, resulting in a market volume of €35.77bn by 2029.
The average spend per employee in the Public Cloud market is projected to reach €689.50 in 2024.
In global comparison, most revenue will be generated in the United States (€360.20bn in 2024).

Key regions: United States, Germany, China, Japan, United Kingdom

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Comparación de regiones

Moneda

Analyst Opinion

The Public Cloud Market in Canada is experiencing steady growth, driven by factors such as increasing adoption of digital technologies, growing awareness about the benefits of cloud services, and the convenience offered by online solutions. This average growth rate is impacted by the various sub-markets within the industry, which are all seeing growth in demand for Infrastructure, Platform, Software, Business Process, and Desktop as a Service.

Customer preferences: As technology becomes increasingly integrated into daily life, consumers in Canada are gravitating towards cloud-based solutions for their personal and professional needs. This trend is driven by a desire for flexibility, convenience, and cost-effectiveness. Additionally, the rise of remote work and virtual collaboration has accelerated the adoption of public cloud services, allowing for seamless communication and data sharing across different locations and devices. This shift towards cloud-based solutions is expected to continue as businesses and individuals prioritize efficiency and connectivity in a rapidly evolving digital landscape.

Trends in the market: In Canada, the Public Cloud Market is experiencing a surge in demand for hybrid cloud solutions, as more businesses seek to optimize their IT infrastructure and reduce costs. This trend is expected to continue, with a projected growth rate of 20% by 2025. This shift towards hybrid cloud is significant, as it allows organizations to have greater flexibility and control over their data and applications. It also has implications for industry stakeholders, as cloud providers will need to adapt and offer more customizable and scalable solutions to meet the evolving needs of businesses. Additionally, the rise of hybrid cloud is also driving the adoption of multi-cloud strategies, where organizations utilize multiple cloud providers for different workloads. This trend is expected to continue, as it allows businesses to avoid vendor lock-in and leverage the strengths of different cloud providers. With hybrid and multi-cloud becoming the norm, the Public Cloud Market in Canada is poised for steady growth in the coming years.

Local special circumstances: In Canada, the Public Cloud Market is experiencing a surge in demand due to the country's large and diverse economy, high internet penetration, and strong digital infrastructure. Additionally, the government's support for digital transformation and data privacy regulations have contributed to the market's growth. In contrast to other markets, Canada's unique geographical landscape and cultural values also play a significant role in shaping the market, with a focus on sustainability and security. This has led to the emergence of niche cloud services catering to specific industries, such as healthcare and finance, in addition to the mainstream cloud offerings.

Underlying macroeconomic factors: The Public Cloud Market in Canada is primarily influenced by macroeconomic factors such as technological advancements, government policies, and investment in digital infrastructure. Canada's strong economy and stable political environment have created a favorable market for cloud services. Additionally, the country's focus on digital transformation and its growing tech industry have further accelerated the adoption of public cloud solutions. Moreover, the increasing demand for data storage and management, driven by the growth of e-commerce and digitalization, is also contributing to the growth of the Canadian public cloud market.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.