Market Insights Technology Software Enterprise Software

Customer Relationship Management Software - Japan

Japan

Revenue in the Customer Relationship Management Software market is projected to reach €2.88bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 8.15%, resulting in a market volume of €3.94bn by 2028.
The average Spend per Employee in the Customer Relationship Management Software market is projected to reach €42.83 in 2024.
In global comparison, most revenue will be generated in the United States (€40,890.00m in 2024).

Key regions: Canada, United States, France, Netherlands, Germany

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The demand for Customer Relationship Management (CRM) software in Japan has been on the rise in recent years.

Customer preferences: Japanese customers have high expectations of customer service and expect personalized experiences. CRM software allows companies to track customer interactions and preferences, enabling them to provide tailored services. Additionally, the increasing use of social media platforms in Japan has led to the need for companies to manage their online presence and engage with customers in real-time, which can be facilitated by CRM software.

Trends in the market: One trend in the Japanese CRM software market is the adoption of cloud-based solutions. This allows companies to access their data remotely, making it easier to manage customer interactions from anywhere. Another trend is the integration of artificial intelligence (AI) and machine learning (ML) into CRM software. This enables companies to analyze customer data and make predictions about future behavior, allowing them to provide more personalized services.

Local special circumstances: The Japanese business culture places a strong emphasis on building long-term relationships with customers. This means that companies are willing to invest in CRM software to maintain these relationships and provide high-quality service. Additionally, the use of mobile devices is prevalent in Japan, with many customers preferring to communicate with companies through messaging apps. CRM software can help companies manage these interactions and respond quickly to customer inquiries.

Underlying macroeconomic factors: Japan has a large and mature economy, with a high level of technological development. This provides a favorable environment for the adoption of CRM software. Additionally, Japan is experiencing a demographic shift, with an aging population and declining birth rates. This has led to a shrinking workforce and increased competition for customers. CRM software can help companies to manage their customer base more efficiently and provide better service, which is crucial in this competitive environment.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the allocation to the country where the money was spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

The segment size is determined through a top-down approach. We use financial statements such as annual reports, quarterly earnings, and expert opinions to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations such as GDP, level of digitization, GDP sector composition, and observed level of software piracy.

Forecasts:

We use a variety of forecasting techniques, for instance, advanced statistical methods, depending on the behavior of the relevant segment. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.