Public Cloud - Italy

Italy

Revenue in the Public Cloud market is projected to reach €10.83bn in 2024.
Software as a Service dominates the market with a projected market volume of €3.46bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 16.85%, resulting in a market volume of €23.59bn by 2029.
The average spend per employee in the Public Cloud market is projected to reach €417.80 in 2024.
In global comparison, most revenue will be generated in the United States (€360.20bn in 2024).

Key regions: United States, Germany, China, Japan, United Kingdom

Definition:

A public cloud is defined as the digital infrastructure and computing resources that are managed by a service provider. Examples of public cloud computing resources include virtual machines, storage, and services, all of which are available for purchase with flexible (e.g., pay as you go and subscription) business models. Such payment options make it possible for customers to access, scale, and utilize resources as needed. Public cloud solutions make it possible for users to save on IT costs, increase their efficiency, and take advantage of advanced technologies without having to invest in long-term IT solutions. Public cloud service providers own and maintain the physical infrastructure, hardware, and software. Users only need to pay for the computing resources that they require. The Public Cloud market refers to the companies that provide these cloud computing resources and services to individuals, businesses, and organizations.

Structure:

The Public Cloud market is structured into five markets based on the type of service models provided by the companies.

The Infrastructure as a Service (IaaS) market covers the resources and services related to the data center infrastructure.
The Platform as a Service (PaaS) market covers the resources and services related to the virtual environments used for software development.
The Software as a Service market (SaaS) market covers the resources and services related to software applications that can be accessed via a web browser.
The Business Process as a Service (BPaaS) market covers the resources and services related to the various business processes such as finance and accounting, human resources, customer service, and supply chain management, all delivered through the cloud.
The Desktop as a Service (DaaS) market covers the resources and services related to virtual desktop environments, which are accessible from any device with an internet connection.

Additional Information:

The public cloud market comprises revenue, revenue change, average spend per employee, and key player market shares as key performance indicators. Only revenues that are generated by primary vendors at the manufacturer price level either directly or through distribution channels (excluding value-added tax) are included, and revenues generated by resellers are excluded. Revenues are generated through both online and offline sales channels and include spending by consumers (B2C), enterprises (B2B) as well as governments (B2G). Detailed definitions of each market can be found on the respective page where the market data is displayed.

Key players of the public cloud market include companies such as Amazon (Amazon web services), Microsoft (Azure), Google (Cloud), and IBM (Cloud).

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Analyst Opinion

The Public Cloud market in Italy has been experiencing significant growth in recent years.

Customer preferences: Italian businesses are increasingly turning to the Public Cloud for their computing needs. This is due to several factors. Firstly, the Public Cloud offers scalability and flexibility, allowing businesses to easily adjust their computing resources based on their needs. This is particularly important for small and medium-sized enterprises (SMEs) in Italy, as they often have limited IT budgets and need to optimize their resources. Additionally, the Public Cloud provides cost savings, as businesses do not need to invest in expensive on-premises infrastructure and can instead pay for the services they use on a subscription basis.

Trends in the market: One of the key trends in the Public Cloud market in Italy is the increasing adoption of Software-as-a-Service (SaaS) solutions. SaaS allows businesses to access software applications over the internet, eliminating the need for on-premises installations and maintenance. This trend is driven by the growing demand for productivity and collaboration tools, such as email, document management, and customer relationship management (CRM) systems. Italian businesses are recognizing the benefits of SaaS, including cost savings, ease of use, and automatic software updates. Another trend in the market is the rising popularity of hybrid cloud solutions. Hybrid cloud combines the Public Cloud with private infrastructure, allowing businesses to have greater control over their data while still benefiting from the scalability and cost savings of the Public Cloud. Italian businesses are adopting hybrid cloud solutions to address their specific needs, such as data sovereignty requirements or the need to integrate legacy systems with cloud-based applications.

Local special circumstances: Italy has a large number of SMEs, which make up the majority of businesses in the country. These SMEs often have limited IT resources and expertise, making the Public Cloud an attractive option for their computing needs. The Public Cloud allows SMEs to access enterprise-grade infrastructure and services without the need for significant upfront investments or dedicated IT staff.

Underlying macroeconomic factors: Italy has been experiencing a digital transformation in recent years, with businesses across industries adopting technology to improve their operations and competitiveness. This digital transformation is driving the demand for cloud services, as businesses seek to leverage the benefits of the Public Cloud to enhance their agility, efficiency, and innovation capabilities. Additionally, the COVID-19 pandemic has accelerated the adoption of cloud services in Italy. The pandemic has forced businesses to embrace remote work and digital solutions, leading to an increased reliance on cloud-based tools and services. This shift towards remote work and digitalization is expected to continue even after the pandemic, driving further growth in the Public Cloud market in Italy. In conclusion, the Public Cloud market in Italy is witnessing strong growth due to customer preferences for scalability, flexibility, and cost savings. The adoption of SaaS solutions and hybrid cloud models is on the rise, driven by the demand for productivity tools and the need to address specific business requirements. Italy's large number of SMEs, digital transformation initiatives, and the impact of the COVID-19 pandemic are all contributing to the growth of the Public Cloud market in the country.

Methodology

Data coverage:

The data encompasses B2B, B2G, and B2C enterprises. Figures are based on the money spent at manufacturer price level (excluding VAT).

Modeling approach / Market size:

Market sizes are determined through a top-down approach with a bottom-up validation, building on a specific rationale for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and reports from our primary research. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and level of telecommunications infrastructure. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. The main drivers are the GDP and the level of digitization.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.