Communication Services - Italy

Italy

Revenue in the Communication Services market is projected to reach €25.7bn in 2024.
Mobile Data dominates the market with a projected market volume of €10.4bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.69%, resulting in a market volume of €28.6bn by 2028.
In global comparison, most revenue will be generated in the United States (€312bn in 2024).

Key regions: United States, China, Germany, United Kingdom, France

Definition:
The Communication Services market encompasses a wide array of services and technologies that enable people to connect, share information, and communicate with each other. It includes traditional forms of communication like phone calls and television services, as well as digital platforms such as the Internet.

This market plays a pivotal role in facilitating personal and business communication, making it an essential part of our interconnected world. It continuously evolves with technological advancements, offering new ways for individuals and organizations to stay connected and informed.

Structure:

The Communication Services market includes revenues generated by its four key markets - Fixed Data, Fixed Voice, Mobile Data, and Mobile Voice:

Fixed data refers to internet services through wired connections, allowing users to access the internet at home or in businesses using technologies such as DSL, cable, or fiber optics.
The Fixed Voice market offers traditional landline telephone services for voice communication, typically through wired connections.
The Mobile Data market delivers internet connectivity to mobile devices, like smartphones and tablets, enabling users to access the internet on the go using cellular networks.
Mobile voice services provide cell phone users with the ability to make voice calls and engage in conversations using wireless networks.

Additional information:

The Communication Services market comprises revenues, revenue change, average spend per capita, as well as a list of the key players in the market and their consolidated revenues. Market values represent revenues paid by end consumers and enterprises for carrier services directly to telecommunications providers, either directly or through distribution channels (manufacturer prices, excluding VAT). Reported market revenues include consumer spending (B2C) and business spending (B2B). Detailed definitions of each market can be found on the corresponding market pages. Key players in the market include AT&T, China Telecom, Deutsche Telekom, and Vodafone Group.

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Comparación de regiones

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Analyst Opinion

The communication services market is shaped by continuing developments in technology. These developments enable ever faster data transmission rates, both for landline and mobile phone sectors, and are considered one of the main drivers of digitalization. Since competition is fierce in the communication services market, revenue growth in the field of data transmission services can primarily be traced back to a general increase in access to the internet. At the same time, voice and video calls using the internet are now replacing classic landlines and mobile phone speech technology systems using the public telephone network. This results in declining revenues in these sectors in almost every country.

Methodology

Data coverage:

The data encompasses B2B and B2C enterprises. Figures are based on the revenues of telecommunications providers generated by end consumers and enterprises.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use financial statements of key players, national statistical offices, and telecommunications regulatory authorities. In addition, we use relevant key market indicators and data from country-specific associations, such as the number of fixed broadband subscriptions, the number of telephone subscriptions, the number of mobile broadband connections, the number of cellular subscriptions, and the GDP. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques, such as exponential trend smoothing, is based on the behavior of the relevant market.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war is considered at a country-specific level.