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Ride-hailing - Japan

Japan

Japan is expected to see a significant growth in the Ride-hailing market.
According to projections, revenue in this market in Japan is expected to reach €0.73bn by 2024 and show a CAGR of 2.85% from 2024 to 2029, resulting in a projected market volume of €0.84bn by 2029.
It is anticipated that the number of users in this market will increase to 11.52m users by 2029, with a user penetration rate of 9.0% in 2024 and 9.7% by 2029.
The average revenue per user (ARPU) is expected to remain at €66.40.
The Ride-hailing market is an online-only market.
It is worth noting that in terms of global comparison, China is expected to generate the most revenue in this market, with €55,230m in 2024.
Despite the popularity of ride-hailing services like Uber and Lyft in other countries, Japan's taxi industry remains dominant due to cultural and regulatory factors.

Key regions: South America, Europe, China, Saudi Arabia, Malaysia

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Analyst Opinion

The Ride-hailing market in Japan has been experiencing significant growth and development in recent years.

Customer preferences: One of the key factors driving the growth of the Ride-hailing market in Japan is the changing preferences of customers. With the increasing popularity of smartphones and the convenience they offer, more and more people are opting for ride-hailing services as a convenient and efficient mode of transportation. Customers appreciate the ease of booking a ride with just a few taps on their smartphones, as well as the ability to track the location of their driver in real-time. Additionally, the availability of various ride options, such as economy, premium, and shared rides, caters to the diverse needs and preferences of customers.

Trends in the market: The Ride-hailing market in Japan is witnessing several trends that are shaping its development. One of the key trends is the emergence of new players in the market. With the entry of global ride-hailing giants, local companies are facing increased competition, leading to innovation and improved services. This competition has also resulted in competitive pricing, benefitting customers who can now choose from a range of affordable options. Another trend in the market is the integration of ride-hailing services with other platforms. Many ride-hailing companies in Japan have partnered with popular apps and platforms, such as food delivery and e-commerce services, to provide a seamless experience for customers. This integration allows customers to access multiple services through a single app, increasing convenience and enhancing the overall customer experience.

Local special circumstances: Japan has its unique set of circumstances that have influenced the development of the Ride-hailing market. One of the key factors is the strict regulations imposed on ride-hailing services. In order to operate legally, ride-hailing companies in Japan must comply with stringent regulations, including obtaining a special license and ensuring their drivers have specific qualifications. These regulations have limited the number of ride-hailing operators in the market and have created barriers to entry for new players.

Underlying macroeconomic factors: The growth of the Ride-hailing market in Japan is also influenced by underlying macroeconomic factors. Japan has a large population and a high population density in urban areas, which creates a strong demand for efficient and convenient transportation options. Additionally, the increasing number of tourists visiting Japan has contributed to the growth of the ride-hailing market, as tourists often prefer the convenience and reliability of ride-hailing services. In conclusion, the Ride-hailing market in Japan is experiencing significant growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The convenience and efficiency offered by ride-hailing services, along with the integration with other platforms, have made them a popular choice among customers. Despite the strict regulations, the market continues to evolve, driven by competition and innovation.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings and revenues of ride-hailing services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.