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Car-sharing - Italy

Italy

By 2024, the projected revenue in the Car-sharing market of Italy is expected to reach €0.81bn.
Furthermore, the revenue is expected to display an annual growth rate (CAGR 2024-2028) of 4.34%, resulting in a projected market volume of €0.96bn by 2028.
The number of users in the Car-sharing market is expected to reach a total of 2.86m users by 2028.
The user penetration rate is projected to be 4.1% in 2024 and 4.9% by 2028.
The average revenue per user (ARPU) is expected to be €335.20.
In the Car-sharing market, 96% of the total revenue is projected to be generated through online sales by 2028.
It is worth mentioning that in comparison to other countries, United States is expected to generate the most revenue with €2,803m in 2024.
Italy's Car-sharing market is rapidly growing, with major players like Enjoy, Share'ngo and Car2go expanding their fleets and services.

Key regions: United States, Germany, South America, Indonesia, Malaysia

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Analyst Opinion

The Car-sharing market in Italy is experiencing significant growth and development. Customer preferences for more sustainable and cost-effective transportation options, coupled with advancements in technology, are driving this trend.

Customer preferences: In Italy, customers are increasingly looking for convenient and flexible transportation solutions. Car-sharing offers them the flexibility to use a vehicle only when needed, without the hassle of ownership or maintenance. This is particularly appealing to urban dwellers who may not need a car on a daily basis. Additionally, the younger generation, who are more conscious about the environment and value experiences over ownership, are embracing car-sharing services.

Trends in the market: One of the key trends in the car-sharing market in Italy is the rise of electric car-sharing services. With the increasing focus on sustainability and reducing carbon emissions, many car-sharing companies are expanding their fleets to include electric vehicles. This not only aligns with customer preferences for eco-friendly options but also helps to reduce air pollution in cities. Furthermore, the integration of car-sharing platforms with mobile apps and digital payment systems is making it easier for customers to access and use these services.

Local special circumstances: Italy has a well-developed public transportation system, particularly in major cities like Rome, Milan, and Florence. However, there are still areas with limited public transportation options, especially in rural and remote regions. In these areas, car-sharing provides a convenient and affordable alternative to owning a car. Additionally, Italy has a strong culture of car ownership, but rising costs of vehicle ownership, such as fuel prices, insurance, and parking fees, are making car-sharing an attractive option for cost-conscious consumers.

Underlying macroeconomic factors: The economic situation in Italy has also contributed to the growth of the car-sharing market. The country has faced economic challenges in recent years, with high unemployment rates and stagnant wages. As a result, many Italians are looking for ways to reduce their expenses and car-sharing provides a cost-effective solution. Moreover, the sharing economy as a whole has gained traction in Italy, with platforms like Airbnb and Uber already well-established. This cultural shift towards sharing resources and reducing waste has created a favorable environment for the growth of car-sharing services. In conclusion, the car-sharing market in Italy is experiencing rapid growth due to customer preferences for convenience, sustainability, and cost-effectiveness. The rise of electric car-sharing services, advancements in technology, and the integration of car-sharing platforms with mobile apps are driving this trend. Additionally, the local special circumstances of limited public transportation options in certain areas and the rising costs of car ownership are contributing factors. The underlying macroeconomic factors of economic challenges and the cultural shift towards the sharing economy have also played a role in the development of the car-sharing market in Italy.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings, revenues, and online shares of car-sharing services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.