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E-Scooter-sharing - Italy

Italy

Italy is expected to see a significant increase in revenue within the E-Scooter-sharing market.
By 2024, the projected revenue is estimated to reach €59.23m, with an anticipated annual growth rate of 4.57% from 2024 to 2029.
This growth rate is expected to result in a projected market volume of €74.06m by 2029.
Additionally, the number of users is expected to increase to 3,303.00k users by 2029, with a projected user penetration rate of 5.2% in 2024 and 5.7% by 2029.
In terms of profitability, the average revenue per user (ARPU) is expected to amount to €19.49.
It is noteworthy that by 2029, 100% of total revenue in the E-Scooter-sharing market will be generated through online sales.
Compared to other countries, United States is expected to generate the most revenue within the market, with a projected revenue of €677,100k in 2024.
Nevertheless, in Italy is expected to experience a significant growth rate and increase in revenue within the E-Scooter-sharing market.
Italy's E-Scooter-sharing market is booming, with major players like Lime, Bird, and Dott expanding their fleets in cities like Rome and Milan.

Key regions: China, Germany, Thailand, Saudi Arabia, India

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Analyst Opinion

The E-Scooter-sharing market in Italy has been experiencing significant growth in recent years.

Customer preferences: Customers in Italy are increasingly turning to E-Scooter-sharing services as a convenient and eco-friendly mode of transportation. With the rise of urbanization and congestion in cities, many people are looking for alternative ways to get around. E-Scooters provide a flexible and efficient solution, allowing users to travel short distances quickly and easily. Additionally, the affordability and accessibility of E-Scooter-sharing services make them appealing to a wide range of customers, including commuters, students, and tourists.

Trends in the market: One of the key trends in the E-Scooter-sharing market in Italy is the expansion of service providers. Numerous companies have entered the market, offering their own fleet of E-Scooters for rent. This increased competition has led to a wider availability of E-Scooters in cities across Italy, giving customers more options to choose from. Another trend in the market is the integration of E-Scooter-sharing services with existing transportation networks. Many cities in Italy have implemented bike lanes and dedicated parking areas for E-Scooters, making it easier for users to access and park the vehicles. This integration with the existing infrastructure encourages more people to use E-Scooters as a viable mode of transportation.

Local special circumstances: Italy's rich cultural heritage and tourist attractions make it an ideal market for E-Scooter-sharing services. Tourists visiting cities like Rome, Florence, and Venice can easily explore the sights and landmarks on E-Scooters, enhancing their overall experience. Additionally, the compact size of E-Scooters allows users to navigate through narrow streets and alleyways, which are common in many Italian cities.

Underlying macroeconomic factors: The growth of the E-Scooter-sharing market in Italy is also influenced by several macroeconomic factors. The country's commitment to reducing carbon emissions and promoting sustainable transportation plays a significant role in driving the adoption of E-Scooters. Furthermore, the increasing popularity of ride-sharing and mobility-as-a-service platforms has created a favorable environment for the growth of E-Scooter-sharing services. In conclusion, the E-Scooter-sharing market in Italy is experiencing significant growth due to customer preferences for convenient and eco-friendly transportation options. The expansion of service providers, integration with existing transportation networks, and the unique cultural and tourist attractions in Italy contribute to the market's development. Additionally, macroeconomic factors such as sustainability initiatives and the rise of ride-sharing platforms further drive the growth of the E-Scooter-sharing market in Italy.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings and revenues of e-scooter-sharing services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.