Online Dating - Asia

  • Asia
  • Revenue in the Online Dating market is projected to reach €0.65bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.98%, resulting in a projected market volume of €0.79bn by 2029.
  • In the Online Dating market, the number of users is expected to amount to 201.5m users by 2029.
  • User penetration will be 3.8% in 2024 and is expected to hit 4.3% by 2029.
  • The average revenue per user (ARPU) is expected to amount to €3.79.
  • In global comparison, most revenue will be generated in the United States (€1,291.00m in 2024).
  • With a projected rate of 17.7%, the user penetration in the Online Dating market is highest in the United States.
Comparación de regiones

Analyst Opinion

The Matchmaking market in Asia is experiencing significant growth and development due to changing customer preferences, emerging trends, and local special circumstances.

Customer preferences:
In Asia, there is a growing preference for online matchmaking services, as they provide a convenient and efficient way to meet potential partners. This is especially true in countries with large populations and busy lifestyles, where people may not have the time or opportunity to meet new people through traditional methods. Additionally, there is a rising demand for personalized matchmaking services that cater to specific demographics or interests, as individuals seek more tailored and meaningful connections.

Trends in the market:
One of the key trends in the Asian matchmaking market is the increasing popularity of mobile dating apps. These apps offer a user-friendly interface and allow individuals to connect with potential partners anytime and anywhere. Moreover, the integration of advanced technologies such as artificial intelligence and machine learning has revolutionized the matchmaking process, making it more efficient and accurate. These technologies can analyze user data and preferences to suggest compatible matches, enhancing the overall user experience. Another trend in the Asian matchmaking market is the rise of niche matchmaking platforms. These platforms cater to specific communities or interest groups, such as professionals, LGBTQ+ individuals, or those seeking interracial relationships. By focusing on specific demographics, these platforms can provide a more targeted and specialized service, increasing the chances of finding a compatible partner.

Local special circumstances:
Asia is a diverse region with different cultural norms and traditions, which influence the matchmaking market in each country. For example, in conservative societies, there may be a greater emphasis on arranged marriages or parental involvement in the matchmaking process. On the other hand, more liberal societies may have a higher acceptance of online dating and casual relationships. Furthermore, the gender ratio in some Asian countries also plays a role in shaping the matchmaking market. In countries with a surplus of men, such as China and India, there is intense competition among men to find a partner, leading to increased demand for matchmaking services. Conversely, in countries with a surplus of women, such as Vietnam, there may be a higher demand for international matchmaking services.

Underlying macroeconomic factors:
The growing middle-class population and increasing urbanization in Asia have contributed to the growth of the matchmaking market. As more people move to cities and pursue higher education and careers, they may have less time to socialize and meet potential partners. This creates a demand for matchmaking services that can help individuals navigate the dating landscape and find compatible partners. Moreover, economic development and globalization have led to changing attitudes towards relationships and marriage in Asia. Traditional values are being challenged, and individuals are seeking more autonomy and freedom in choosing their partners. This shift in mindset has created opportunities for the matchmaking industry to thrive, as people look for support and guidance in finding meaningful connections. In conclusion, the Matchmaking market in Asia is expanding due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The rise of online platforms, niche matchmaking services, and the integration of advanced technologies are reshaping the way people meet and connect in the region. As Asia continues to evolve socially and economically, the matchmaking market is expected to grow further, catering to the diverse needs and preferences of individuals seeking love and companionship.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Visión general

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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