Casual Dating - Asia

  • Asia
  • Revenue in the Casual Dating market is projected to reach €195.10m in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.99%, resulting in a projected market volume of €215.30m by 2029.
  • In the Casual Dating market, the number of users is expected to amount to 160.6m users by 2029.
  • User penetration will be 2.4% in 2024 and is expected to hit 3.4% by 2029.
  • The average revenue per user (ARPU) is expected to amount to €1.83.
  • In global comparison, most revenue will be generated in the United States (€272.40m in 2024).
  • With a projected rate of 4.6%, the user penetration in the Casual Dating market is highest in Armenia.
Comparación de regiones

Analyst Opinion

The Online Dating market in Asia is experiencing significant growth and development, driven by changing customer preferences and local special circumstances.

Customer preferences:
In Asia, there is a growing trend towards online dating as people increasingly turn to digital platforms to find love and companionship. This shift in customer preferences can be attributed to several factors. Firstly, the rise of smartphones and internet penetration has made it easier for people to access dating apps and websites. Additionally, the younger generation in Asia is more open to the idea of online dating compared to previous generations, as they are more tech-savvy and have a greater acceptance of digital interactions. Furthermore, the convenience and efficiency of online dating platforms, which allow users to browse through potential matches and communicate with them at their own pace, have also contributed to the increasing popularity of online dating in Asia.

Trends in the market:
One of the key trends in the Asian online dating market is the emergence of niche dating platforms catering to specific demographics or interests. These platforms offer a more targeted approach to dating, allowing users to connect with like-minded individuals who share similar hobbies, values, or cultural backgrounds. For example, there are dating apps specifically designed for professionals, LGBTQ+ individuals, and those seeking interracial relationships. This trend reflects the diverse preferences and needs of Asian consumers, who are looking for more personalized and tailored dating experiences. Another trend in the Asian online dating market is the growing popularity of video-based dating. This trend has been accelerated by the COVID-19 pandemic, which has limited in-person interactions and increased the demand for virtual dating experiences. Video-based dating allows users to have virtual dates and get to know each other better before meeting in person. This trend not only provides a safer alternative to traditional dating but also offers a more immersive and engaging experience for users.

Local special circumstances:
Asia is a diverse region with different cultural norms and dating traditions, which influence the online dating market in each country. For example, in countries like Japan and South Korea, where there is a strong emphasis on personal privacy and social conformity, online dating platforms that prioritize user anonymity and discretion are more popular. On the other hand, in countries like India and Indonesia, where arranged marriages are still prevalent, online dating platforms that facilitate more traditional matchmaking processes are in high demand.

Underlying macroeconomic factors:
The rapid economic growth and increasing urbanization in Asia have also contributed to the development of the online dating market. As more people move to cities and pursue higher education and careers, they have less time and opportunities to meet potential partners through traditional means. This has created a demand for online dating platforms that provide a convenient and efficient way to connect with others. In conclusion, the online dating market in Asia is experiencing growth and development due to changing customer preferences, such as the increasing acceptance of online dating among the younger generation and the demand for more personalized and tailored dating experiences. The emergence of niche dating platforms and the growing popularity of video-based dating are also shaping the market. Additionally, local special circumstances, such as cultural norms and dating traditions, play a significant role in shaping the online dating landscape in each country. The underlying macroeconomic factors, including rapid economic growth and urbanization, further contribute to the growth of the online dating market in Asia.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Visión general

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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