Matchmaking - Asia

  • Asia
  • Revenue in the Matchmaking market is projected to reach €2.10bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.48%, resulting in a projected market volume of €2.26bn by 2029.
  • In the Matchmaking market, the number of users is expected to amount to 107.0m users by 2029.
  • User penetration will be 2.0% in 2024 and is expected to hit 2.3% by 2029.
  • The average revenue per user (ARPU) is expected to amount to €22.85.
  • In global comparison, most revenue will be generated in China (€1,123.00m in 2024).
  • With a projected rate of 3.8%, the user penetration in the Matchmaking market is highest in South Korea.
Comparación de regiones

Analyst Opinion

Casual dating has become increasingly popular in Asia, with a growing number of people seeking casual relationships and non-committal connections. This trend can be attributed to changing customer preferences, the influence of Western culture, and the rise of online dating platforms.

Customer preferences:
In Asia, there has been a shift in customer preferences towards more casual dating experiences. Traditionally, Asian societies placed a strong emphasis on marriage and long-term relationships. However, younger generations are now seeking more freedom and flexibility in their romantic lives. They are less focused on settling down and are instead exploring casual dating as a way to meet new people and have fun without the pressure of commitment.

Trends in the market:
One trend in the casual dating market in Asia is the increasing popularity of online dating platforms. These platforms provide a convenient and discreet way for people to connect with potential partners. They offer a wide range of features and options, allowing users to customize their dating experience and find like-minded individuals. The ease of use and accessibility of these platforms have contributed to their widespread adoption in the region. Another trend is the influence of Western culture on dating norms in Asia. As Western media becomes more accessible and popular in the region, it has introduced new ideas and attitudes towards relationships. Concepts such as casual dating and hook-up culture have gained traction among Asian youth, leading to a shift in societal norms and expectations.

Local special circumstances:
Despite the growing acceptance of casual dating in Asia, there are still some cultural and societal factors that influence the market. In more conservative countries, there may be a stigma attached to casual relationships, particularly for women. This can make it challenging for individuals to openly engage in casual dating without facing judgment or social repercussions. Additionally, the diverse cultural and religious backgrounds in Asia can impact dating preferences and practices. Different countries may have varying levels of acceptance and openness towards casual dating, depending on their cultural and religious values. This can create a fragmented market with different trends and dynamics in each country.

Underlying macroeconomic factors:
The economic development and urbanization in Asia have also contributed to the growth of the casual dating market. As more people move to cities for work and education, they are exposed to new social circles and opportunities to meet potential partners. The fast-paced lifestyle in urban areas also lends itself to casual dating, as individuals may prioritize their careers and personal growth over long-term relationships. Furthermore, the increasing number of young professionals in Asia has led to a higher demand for casual dating options. These individuals may have limited time and resources for traditional dating, making casual dating a more convenient and flexible alternative. In conclusion, the casual dating market in Asia is experiencing growth due to changing customer preferences, the influence of Western culture, and the rise of online dating platforms. While there are still cultural and societal factors that impact the market, the overall trend towards casual dating is expected to continue as more young people seek non-committal relationships and explore their options.


Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.


In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Visión general

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
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